1. Physical Therapy Marketing & Physical Therapy Katie Salmans, Kari Langsenkamp, Nick Wedel, Nicole Gravino, Rachel August

2. Marketing The Physical Therapy Profession Marketing Yourself as a Professional Marketing Your Physical Therapy Company/Business

3. Marketing the PT Profession What we do as physical therapists is likely very different from what those outside our profession think we do

4. Example

5. Misconceptions about the PT Profession No one else is correcting the misconceptions It's our responsibility to our profession to portray physical therapy in a positive light and challenge the false perceptions of what we do

6. How can we do this? Must provide quality information that is readily available and understandable to the general public Examples: Blogging Wikispace Social Media Facebook/Twitter

7. Marketing Yourself as a Professional Marketing yourself to other health care professionals Marketing yourself on social media Marketing yourself for jobs, interviews, etc

8. Marketing yourself to Orthopedic Surgeons Values Philosophies Clinical Specialty Areas Statistical Analysis of Patients Marketing Yourself to other Health- care Professionals

9. Marketing to General Care Physicians Values Philosophies Clinical Specialty areas Statistical Analysis of Patients When to refer PT Evidence and Studies

10. Social Media Facebook Clinic Page Personal Page Twitter Information Links Respond to General Inquiries

11. LinkedIn Online Resume Experiences Professional Connections Information Sharing

12. Marketing Yourself as a Professional Appearance Professional Attire Upgrade your undergrad wardrobe! Comfortable Not too tight, tailor clothes if necessary Worth the $$ to invest in some items that will last

13. It's cliche... but you only get one chance for a first impression! When in doubt, wear a suit Bring a briefcase or portfolio and be prepared to take notes

14. Student Discounts White House Black Market J. Crew - 15% Target - Online 10% Anne Taylor - 20% (Loft 15%) Banana Republic - 15% Frequently isn't advertised - so always ask!

15. Behavior Be engaged in conversation, ask questions, and be confident in what you have to offer In some situations - you obviously are not representing yourself as a professional. Others aren't so obvious. Every new person you meet could be an opportunity.

16. Resumes - the 3 C's Clear Only include information relevant for the position you are seeking Concise 1 page! Clean Neat and easy to read. PROOF-READ IT! LinkedIn Easy way of managing resume and making connections Your resume doesn't have to be on scented paper to be fabulous!

17. Marketing Your PT Company/Business Conventional Methods: Newsletters Business Cards Electronic Mailings Unconventional Methods

18. 'Friendtelligence' Building business connections Making the 'right' friends Other health professionals (Doctors, nurses, etc) "It's not what you know..." Become a friend to the community and earn their trust If customers trust a community, they will trust a brand/business

19. Word of Mouth Not just word of mouth, but the RIGHT word of mouth Control your fate by controlling what people say about you

20. How can you control word of mouth? Be available to the community Hold an open house Create open forums on your website, blog, etc. for consumers to ask questions Once they are in your clinic, make sure to keep them there Make customer feel special every time they enter the clinic