2. GE 401-402: Innovative Product Design and Development TEAM 6 - F5 Music Entertainment Corporation Derya Ozdemir Fatih Konuk Cenk Atalan Levent Arisoy C. Armagan Alper Gencay K. Evirgen Erdem Aksu Cagri Berksu

3. Outline Overview of business plan Product Definition Marketing Strategies Financial Indicators

4. Business Plan Executive Summary Company Introduction Market Analysis –Market Summary –SWOT –PEST –Competitors –Products Offered –Other key issues

5. Business Plan Financial Analysis –Expense Forecast –Sales Forecast –Break-even Analysis –Financial Statements –Cost Financing

6. Product Definition Why is it there? Offers you to taste the music which you have already been feeling but never listening to

7. Product Definition What is it like? A handy and portable device Like a CD-player or like an mp3 player

8. Product Definition What does it do? Simply, Plays music for individuals

9. Product Definition Why it is different? An intelligent agent to sense the context that you sense and accompany your psychological mood

10. Product Definition So? Plays the unique music that your life and your reactions created

11. Product Definition What to do with it? Keep playing the standard music files as you already do Remix your favorite songs with a sequence of music samples Let the INO compose your own music as a harmony of music samples

12. Marketing Strategy Brand awareness Positioning Market Knowledge Advertising Campaigns Public Relations Employees Advertisement Campaigns Placement Market research Customer feedback Strategy Focus and Tools

13. Financial Indicators Break-even Analysis variable cost: $87,4 fixed cost $29188500 Per unit revenue $350

14. Financial Indicators Cash Flow Statement

15. Conclusion - INO A product that can create unique music Marketing strategy to provide the best value to customers Profitable investment