1. This test consists of 10 questions designed to test your understanding of market research The links provide you with a choice of answer, along with explanations and solutions.

2. Market segmentation is, a. dividing a market into eighths b. analysing a market by the proportion held by a brand c. analysing a market by the different types of consumer

3. Your answer is correct.

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6. Which of the following is an example of desk research? A. Panel interviews B. Examining census reports C. Consumer surveys

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9. Your answer is correct

10. Which of the following is a method of segmenting a market? A. by price of product B. by income of consumers C. by distribution methods of product

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12. Your answer is correct

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14. Which of the following questions would provide quantitative data? A. Why do you buy Tesco own brand? B. How do you feel about door to door salesmen? C. How old are you?

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17. Your answer is correct

18. Questions on patterns of spending would provide? A. Quantitative Data B. Qualitative Data

19. Sorry you are wrong. The answer was quantitative.

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21. The use of moving averages when analyzing data helps remove ; A. Quantitative factors B. Seasonality of data C. Problems with sampling

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25. Which of the following defines extrapolation? A. Basing future estimates on market research B. Basing future figures on past trends

26. Sorry you are wrong. The answer was, basing future figures on past trends

27. Your answer is correct

28. Which of the following questions would provide qualitative data A. What is you net pay? B. How much do you spend per week on wine? C. Why do you find Porsche cars so desirable?

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32. What is meant by correlation? A. A statistical link between cause and effect B. The investiture of a monarch C. Use of data to prove a hunch

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35. Your answer is correct

36. Primary research can be more useful than secondary research because; A. It is cheaper B. It is faster C. It is tailor made

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39. Your answer is correct

40. You have now completed the test. For further more detailed revision please use the past paper questions and case studies To exit the test just use the back button on your browser toolbar