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© Faveo Limited 2008joanne.morgan@faveo.co.uk Faveo Limited Dr Joanne Morgan Chief Executive ®
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Manufacturing & selling the world’s first backless & strapless bra for larger sizes Layered Intellectual Property (IP) Pipeline of innovative products Addressing unmet market needs Seeking partners for global development Outline
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Mary Phelps Jacobs filed a patent 1913 sold it for £1,500 to Warner’s (still going today) Based on the cantilever system All bras since based on this principal History of the Bra
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Patented in December 2003 1 year research to develop IP Filed new patents (PCT) December 2004 Developed first product 2005 Faveo company structure & finance 2006 Product Launch 2007 Faveo Limited History
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Secured grant funding for R&D £70k For development & protection of IPR UK government see’s innovation as vital for economic development Emphasis on innovation & IPR UK Governmental Support
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Patent –vital to secure investment due to R&D –countries that will manufacture or sell –more than 1 invention? Country dependent Registered Designs Trademarks (GB & Worldwide) Copyright, Unregistered Design Rights KNOW-HOW! Adding value to the business Intellectual Property
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50% smaller busted 50% larger busted First Product to Market
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Fashion Dictated by Lingerie Sources: www.kays.com www.bravissimo.co.uk www.finestlingerie.co.ukwww.kays.comwww.bravissimo.co.ukwww.finestlingerie.co.uk
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Competition Only for smaller sizes: A B C/D Faveo: C D DD E F FF G GG H
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Faveo ® Freedom Bra Moulds into shape Moulding a heavy breast is the same as moulding a light breast….. But lifting a heavy breast is harder than lifting a lighter breast
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How does it work? Same lift as a normal bra AGE: 54 Size: 38F
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New inventions get press! UK press: News Papers & Television Press & PR
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High growth potential IP Pipeline –bringing new products to market –bras without wires that are supportive –health & wellbeing Seeking partners for global development –Finance –Distribution –licensees Future Prospects
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© Faveo Limited 2008joanne.morgan@faveo.co.uk Thank You www.faveo.co.uk joanne.morgan@faveo.co.uk
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