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Published byChristian Derick Norman Modified over 9 years ago
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WireIE Holdings Inc. 35 Leek Cres., Floor 2 Richmond Hill, ON, CAN L4B 4C2 905-882-4660 July 2012 Ian Gilbert CANTO Marketing Panel
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What’s Changing What’s Important to Your Customers What’s Unique to the Caribbean Market Implications for How and Where We Sell About WireIE Summary Broadband Will Accelerate Marketing Opportunities 2
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Consumers needs and desires Business and Governments requirement for real-time applications Broadband penetration and growth of GDP Technology in demand generation - instant What is Changing? 3
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The American Express Global Customer Service Barometer research was completed online among a random sample of consumers aged 18+ Globally B2B & B2C Factors in deciding to do business with a Company: Canada, US, Europe, India, and Japan 1. Personal Experience with company 2. Company reputation or Brand 3. Recommendation from friends/family/colleagues 4. Traditional Media 5. Social Media What’s Important to Your Customers - Marketing 4 Source: AMEX, Global Customer Service Barometer, April 2010
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Physical Presence is Required Total Population excluding Cuba – 30+Million Annual Tourism – 20+ Million B2B – If your not here – your nowhere. You build your Brand and your business through people and presence. Highly targeted mediums focused on the technology/Telco sector – Region wide What’s Unique to the Caribbean 5
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Countries with higher Ethernet penetration and population – target Tourism industry Business Implications for How and Where We Sell 6
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Network Carrier providing Native Ethernet Solutions for business, enterprise and government Focusing on cost-effective backhaul & access solutions using fibre and advanced digital radio Industry-leading next generation network design professionals Founded 2007, privately held Headquartered in Toronto with branch offices and NOC facilities in Barbados, Texas & California About WireIE 7
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Growing Ethernet penetration is changing: – How we market – Who we market to – Where we market – How long we market Economies and countries are redefining their future Urban, rural and remote locations are benefiting Competitive landscape is being redefined Summary 8
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THANK YOU
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