1. Demography and Population Pyramids HSB4U Chapter 5 Day 1

2. Demography Activity Target people, were you able to determine what your label said? How? Marketers, how did you go about selecting your target people? Who was not targeted? Why? Observers, please comment on what you saw during the activity, from both the target people.

3. So, what kind of information are companies looking for?

4. Social Trends In social science these are not fads, fashions or the latest things. These are “large scale changes in a society.” –Anthropologists study how they affect ______ –Sociologists study their impact on _____, ______ and _________ –Psychologists study how they affect _______

5. Demography “the study of changes affecting human population” “is concerned with the overall population, the immediate phenomena that alter it as a whole (births, deaths, migrations), or changes in its composition (sex, age, marital status, language, religion, education, income, etc.)” The Canadian Encyclopedia. (N.d.). Demography. Retrieved from www.thecanadianencyclopedia.com www.thecanadianencyclopedia.com

6. Demography – Synonyms Population analysis Population dynamics Vital statistics

7. Interests of Demographers Fertility Mortality Migration (immigration, emigration, rural-urban) Aging Diversity Labour market Participation rate Marriage Divorce

8. Uses of Demography ByFor (e.g.) Gov’tPlanning for future services such as hospitals BusinessesKnowing customers’ buying habits; planning where to locate a new store Organizations (such as charities) Knowing how many immigrants will come to a city in the future School boardsWhere will schools have to be built and/or closed

9. Population Change Natural balance of births, deaths, movement of people (immigration & emigration) –What would be the best kind of balance for a country such as Canada? What kind of situation are we in now? Define from page 146: –Natural increase –Natural decrease –Net migration Therefore, population change = natural inc/dec + net migration

10. Population Pyramid (PP) A quick way to determine population characteristics and some change over time A type of graph that demonstrates population patterns by age and sex –Cohorts = age groups or categories –Male and female % of total population shown –Describe the shape of the base, middle and tip for 1961 and 2006? What does a PP not show (or tell you)?

11. PP 1996 Natural Resources Canada. (2004). The atlas of Canada; population pyramid 1996. Retrieved April 25, 2012 from http://atlas.nrcan.gc.ca/auth/english/maps/peopleandsociety/age/age1996/can_graph.gif/image_vi ew http://atlas.nrcan.gc.ca/auth/english/maps/peopleandsociety/age/age1996/can_graph.gif/image_vi ew

12. PPs for 1966 and 2006 Canadian Institutes of Health Research. (2007). The future is aging. Retrieved April 25, 2012 from http://www.cihr-irsc.gc.ca/e/34013.html http://www.cihr-irsc.gc.ca/e/34013.html

13. PP 2006 Statistics Canada. (2009). 2006 Census: analysis series – findings. Figure 7: different cohorts among the age pyramid of the Canadian population in 2006. Retrieved April 25, 2012 from http://www12.statcan.ca/census-recensement/2006/as-sa/97-551/figures/c7-eng.cfm http://www12.statcan.ca/census-recensement/2006/as-sa/97-551/figures/c7-eng.cfm

14. Group Task Using the 2006 Population Pyramid (blue with generation names), identify: 1.What we mean by the base of the PP and what it was like in 2006 (narrow, medium, wide) 2.What we mean by the top of the PP and what it was like in 2006 (narrow, medium, wide) 3.What we mean by the middle of the PP and what it was like in 2006 (narrow, medium, wide) 4.Which generation do you think has had the most impact on Canada as it has gone through its life stages (children, teenagers, adults, seniors)? Why?

15. Social Impact of Baby Boom What happens when a country’s population rises a lot during a short period? YearCanada’s Population 194612 million 196620 million* *By 1966 half of the population was under 24 years old. Now that group makes up 25%. What is the impact of a large generation as it gets older?

16. HW Complete Reproducible Worksheet 5-1: Demographic Groups – just dates – using pages 145-147. Begin GenY Demography Assignment.