1. www.lib.monash.edu.au Presentation to TRIG workshop, 5 November 2004 Prepared by Kerin Bryant, Marketing and Communications Manager Monash University Library Promoting library services

2. www.lib.monash.edu.au Overview Background what is marketing and communications and why do it for libraries? My top five tips for promoting library services What’s worked for me What I have found important to know

3. www.lib.monash.edu.au What is marketing? visible useful Commercial exchange MONEY PRODUCTS CONSUMERBUSINESS Public exchange FUNDING SERVICES MONASH UNIVERSITY MONASH UNIVERSITY LIBRARY

4. www.lib.monash.edu.au What is marketing? Plan Act Evaluate Improve

5. www.lib.monash.edu.au What is communication? least effort Same message Sender’s field of experience Audience’s field of experience message sender | encoding decoding | audience

6. www.lib.monash.edu.au 1. Internal communication Your staff are a key target audience for your promotional activities.

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8. 2. Evaluation Plan how you will measure success of your promotional activity.

9. www.lib.monash.edu.au Top Ten Gaps – 2003 vs 2000 NEW

10. www.lib.monash.edu.au 3. Fitness for purpose Make your tools fit your job

11. www.lib.monash.edu.au Fitness for purpose Repetitive No budget No incentive to retain Passive distribution Difficult to write Not ‘on brand’ for library or university

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13. 4. Consultation / consideration Always consider the user’s point of view

14. www.lib.monash.edu.au But where are the books? * Reconstruction using model.

15. www.lib.monash.edu.au 5. Relationship building The best time is ‘face’ time.

16. www.lib.monash.edu.au Library welcome process for new academic staff at Monash University

17. www.lib.monash.edu.au Summary of tips 1.Consider your own staff as an audience 2.Plan to measure your success 3.Make your tools fit your job – don’t be afraid to try something new 4.Consider it from the user’s point of view 5.Building relationships with users is the best promotional activity

18. www.lib.monash.edu.au Questions?