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Published byAshlynn Long Modified over 9 years ago
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FIGURE 4-1 Classifying marketing decisions according to ethical and legal relationships
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FIGURE 4-2 A framework for understanding ethical behavior
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Internet Piracy and Campus Pirates
MARKETING NEWSNET Internet Piracy and Campus Pirates Slide 4-11
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UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Business Culture and Industry Practices Business Cultures Ethics of Exchange Caveat Emptor Consumer Bill of Rights Federal Trade Commission (FTC) Slide 4-12
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Federal Trade Commission Is your online privacy protected?
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UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Business Culture and Industry Practices Ethics of Competition Economic Espionage Bribes Kickbacks Slide 4-14
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UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Corporate Culture and Expectations Corporate Culture Code of Ethics Ethical Behavior of Top Management and Co-workers Whistle-blowers Slide 4-16
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Click on the icon for the AMA Code of Ethics
FIGURE 4-3 American Marketing Association Code of Ethics Click on the icon for the AMA Code of Ethics Slide 4-17
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UNDERSTANDING ETHICAL MARKETING BEHAVIOR
Personal Moral Philosophy and Ethical Behavior Moral Idealism Utilitarianism Slide 4-18
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FIGURE 4-A Personal moral philosophies
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UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING
Concepts of Social Responsibility Profit Responsibility Stakeholder Responsibility Societal Responsibility Green Marketing ISO 14000 Cause Marketing Slide 4-23
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FIGURE 4-4 Three concepts of social responsibility
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Avon Why do companies engage in cause marketing?
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Will Consumers Switch Brands for a Cause? Yes, if…
MARKETING NEWSNET Will Consumers Switch Brands for a Cause? Yes, if… Slide 4-26
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UNDERSTANDING SOCIAL RESPONSIBILITY IN MARKETING
The Social Audit: Doing Well by Doing Good Social Audit Sustainable Development Turning the Table: Consumer Ethics and Social Responsibility Slide 4-27
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Ronald McDonald House How do companies ‘do well by doing good’?
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Why is sustainable development important?
Reebok Why is sustainable development important? Slide 4-29
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VIDEO CASE 4 Starbucks FIGURE 1 Starbucks Mission Statement and Guiding Principles Slide 4-39
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