1. Online Marketing Giant
Chetan Bhirud
Raza Mohammad
Abinash Sahoo

2. Outline
Business Background Business Need Fact and dimensions Fact table Dimension table Hierarchies Star schema

3. Business Background Some Amazon facts are
The Amazon Warehouse has store houses as big as Five Football Grounds.
Amazon has online markets in 16 Countries.
Kindle is the highest sold product on Amazon. With Kindle Fire newly launched on market.
Revenue: US$ Billion (2013)
The website is available in 9 Languages.

4. Business Need Help executive staff to see detailed information about:
What type of Customers to target based on AgeGroup and Gender
Most popular products in the Business
Which Products are being sold the most based on the Location.
Day based, Monthly , Quarterly and Yearly usage reports based on Product/Sales.

5. Facts and dimensions Dimensions: Amazon Facts: Product Sales Customer
warehouse
Shipper
Time
Amazon Facts:
Sales
quantity

6. Fact table Amazon Fact Table Sales_ID(PK) Prod_ID Shipper_ID WH_ID
Time_ID
Quantity
SalesAmount (Based on Qty and Price)
ShippedDate
DeliveryDate
ShippingTime(Per Order)
AverageShippingTime(On Total)

7. Dimensions table Product Table Time Table Location Table Prod_ID
Prod_Name
Prod_Brand
Prod_Category
Prod_Price
Location Table
LOC_ID
LOC_Area
City
State
Region
Customer Table
Cust_ID
Cust_Gender
Cust_AgeGroup
Cust_City
Cust_State
Cust_Region
Shipper Table
Shipper_ID
Shipper_Name
Shipper_Area
Shipper_City
Shipper_State
Shipper_Region
Time Table
Time_ID
Time_Day
Time_Year
Time_Quarter
Time_Month

8. Product Hierarchy Product Hierarchy can be categorized as: Category
Categories
Product Hierarchy can be categorized as:
Category
Sub-Category
Products
Amazon
Products
Books
Home
Appliances
Clothing
Computers
Sports
Maths 101
Oven
Jacket
Mouse
Shoes
Harry Potter
Mixer
Sweater
FootBall
Keyboard
Two States
Vaccum
Cleaner
Hoddies
Tennis
TubeLights

9. Location Hierarchy Location Hierarchy can be categorized on the basis:
Region
State
City
Area

10. Customer Dimension Customer Hierarchy can be categorized as:
Gender (Male, Female)
AgeGroup

11. Shipper Hierarchy Shipper Hierarchy Region wise: Region State City
Area

12. Time Hierarchy Time Hierarchy can be categorized as: Day Month Quarter
Year
Quarter Values
Quarter I
January
February
March
Quarter II
April
May
June
Quarter IIi
July
August
September
Quarter Iv
October
November
December

13. Star schema

14. References http://www.pinterest.com/pin/425590233512070888/

15. Thank you
ANY QUERIES? ……