1. Estimating the Impact of Tourism Events Case Study: Special Olympics Oklahoma Impact on Stillwater, OK

2. Why do tourists visit a community? Vacation/Sightseeing Business Trips/Conventions Special Events: Rodeos, Concerts, Festivals Participation in Sporting Events Just Passing Through

3. Why do tourists visit Stillwater, OK? Prospective OSU Students Visit Current Students Eskimo Joe’s OSU Sporting Events Special Olympics Summer Games

4. Established in 1969. Sports program for adults and children with mental retardation. Competition offered in 14 sports. Over 8,100 Oklahoma athletes participate. Annual Summer Games held in Stillwater, OK each May—Impacts the Economy!

5. 3 Impacts of an Event: Direct Impacts –SOOK spends money in Stillwater –Athletes and Coaches spend money in Stillwater Indirect Impacts –Motels bring in extra maid-staff –Restaurants place larger orders with their suppliers Induced Impacts –Local business owners spend the additional income they earned due to the event

6. Estimating Direct Impacts: Expenditure Surveys Coaches Survey –Coach spending –Athlete Spending –Spectator Spending Volunteer Survey –Individual Volunteers –Corporate Volunteers

7. Attendance Statistics VOLUNTEERS Total: 1,965 From Stillwater: 636 COACHES Total: 390 From Stillwater: 6 ATHLETES Total: 3,473 From Stillwater: 92 Source: SOOK

8. Estimating Indirect & Induced Impacts: Multipliers Direct spending is “multiplied” throughout the economy. Western Rural Development Center suggests a conservative multiplier of 1.5. IMPLAN can estimate the value of the multiplier for a county.

9. Example of Multiplier Direct Expenditures: Grocery Stores = $24,868.51 IMPLAN Multiplier for Payne County = 1.46 Total Impacts for Grocery Stores = $36,308.02 Indirect & Induced Impacts = $11,439.51

10. RESULTS Economic Impact of SOOK on Stillwater, OK

11. RESTAURANTS $189,945.78 $389,388.85

12. GROCERIES $24,868.51 $36,308.02

13. GASOLINE $33,090.74 $48,974.30

14. RECREATION $16,243.61 $35,086.20

15. RETAIL $280,381.02 $476,647.73

16. PUBLIC TRANSPORTATION $94.93 $166.13

17. PERSONAL SERVICES $2,711.99 $5,396.86

18. OFF-CAMPUS LODGING $91,903.85 $181,050.58

19. TOTAL ECONOMIC IMPACTS (Payne County) $643,274.43 $1,178,830.72

20. TOTAL ECONOMIC IMPACTS (Stillwater) $643,274.43 $1,085,108.37

21. Estimated Economic Impact = $1.08 million

22. Estimated Sales Tax Collection Sales Subject to Tax RateEstimated Collection Direct Impacts $495,195.313%$14,855.86 Induced & Indirect $179,607.293%$5,388.22 TOTAL$674,802.603%$20,244.08

23. Estimated City Sales Tax Collections = $20,244.08

24. Steps for Assessing the Economic Impacts of a Tourist Event I.Collect Direct Impacts A.Expenditures by Event Organizers B.Expenditures by Event Participants II.Apply Multipliers A.Choose the Correct Multiplier B.Calculate Total Impacts for the County C.Calculate County Induced & Indirect Impacts D.If Necessary, Adjust Impacts for the City

25. Steps for Assessing the Economic Impacts of a Tourist Event III.Estimate Impact on Sales Tax Collections A.Determine City Sales Tax Rate B.What Portion of Direct Impacts were Subject to Sales Tax? C.What Portion of Indirect & Induced Impacts were Subject to Sales Tax? D.Apply Tax Rate to Total Sales Subject to Sales Tax.

26. QUESTIONS? Suzette Barta Assistant Extension Economist 405-744-6186 sdb1113@okstate.edu Mike Woods Extension Economist 405-744-9837 mdwoods@okstate.edu Derek Cain SOOK Development Director 918-481-1234 derek@sook.org Contact: