1. OLtRA: A Mobile Application Language Michael Olson February 1st, 2011

2. CS 410 | Presentation 1 | Michael Olson2 Outline Title Outline Introduction The Problem: Lots of Phones, Lots of Languages How Large is this Market? Just How Much Market Exposure am I Losing? The Solution: One Language to Rule them All Possible Difficulties with Implementation Conclusion Works Cited

3. February 1st, 2011CS 410 | Presentation 1 | Michael Olson3 Introduction Imagine you are developing an app for the iPhone But what about deploying the app on other smart phones? How would you deploy to other smart phones?  Rewrite code  Porting service 0 0: Rapid Soft SystemsRapid Soft Systems

4. February 1st, 2011CS 410 | Presentation 1 | Michael Olson4 The Problem: Lots of Phones, Lots of Languages Many different types of smart phones Each smart phone might require programming in a different language and using different APIs Developing for one phone limits market exposure But developing for multiple phones entails additional development time and cost

5. February 1st, 2011CS 410 | Presentation 1 | Michael Olson5 How Large is the App Market? 60 million smart phones in the U.S. by the end of October 2010 1 Around 100,000 applications for the iPhone alone 2 Three BILLION apps downloaded from Apple's app store since its inception 2 Android Market also has about 100,000 apps and one billion apps downloaded 3 1: comScore Reports October 2010comScore Reports October 2010 2: Three Billion AppsThree Billion Apps 3: Android - 100,000 AppsAndroid - 100,000 Apps

6. February 1st, 2011CS 410 | Presentation 1 | Michael Olson6 Just How Much Market Exposure am I Losing? 4: comScore Reports October 2010comScore Reports October 2010

7. February 1st, 2011CS 410 | Presentation 1 | Michael Olson7 Developing an App for the iPhone vs. Developing for iPhone, Android, and Blackberry

8. February 1st, 2011CS 410 | Presentation 1 | Michael Olson8 The Solution: One Language to Rule Them All (OLtRA) Program in one language, deploy on multiple platforms Compiler capable of generating object code for multiple smart phones Increase market exposure of an app without the associated cost of porting

9. February 1st, 2011CS 410 | Presentation 1 | Michael Olson9 Possible Difficulties with Implementation Complexity of implementing an object orientated language Creating a graphics API including a function library for a GUI Creating the object code for many different smart phones Marketing the language and associated IDE

10. February 1st, 2011CS 410 | Presentation 1 | Michael Olson10 Conclusion Lots of smart phones Estimated that the app market will be $17.5 billion by 2012 5 Currently, developing for multiple smart phones is expensive and time consuming OLtRA would allow for easy development and deployment to multiple smart phones OLtRA decreases the expense of developing apps for multiple smart phones 5: 17.5 Billion Apps17.5 Billion Apps

11. February 1st, 2011CS 410 | Presentation 1 | Michael Olson11 Works Cited 1: "ComScore Reports October 2010 U.S. Mobile Subscriber Market Share - ComScore, Inc." ComScore, Inc. 3 Dec. 2010. Web. 28 Jan. 2011..http://www.comscore.com/Press_Events/Press_Releases/2010/12/comScore_Repo rts_October_2010_U.S._Mobile_Subscriber_Market_Share/(language)/eng-US 2: Schroeder, Stan. "Three Billion Apps Downloaded From Apple's App Store." Mashable. 5 Jan. 2010. Web. 28 Jan. 2011..http://mashable.com/2010/01/05/three- billion-app-store/ 3: June, Laura. "Android Market Now Has 100,000 Apps, Passes 1 Billion Download Mark (update: Google Says 70K)." Engadget. 15 July 2010. Web. 28 Jan. 2011..http://www.engadget.com/2010/07/15/android-market-now-has-100-000-apps- passes-1-billion-download-m/ 4: Schroeder, Stan. "Mobile App Market to Surge to $17.5 Billion by 2012 [STUDY]." Mashable. 17 Mar. 2010. Web. 28 Jan. 2011..http://mashable.com/2010/03/17/mobile-app-market-17-5-billion/

12. February 1st, 2011CS 410 | Presentation 1 | Michael Olson12 Works Cited (Cont.) 5: "Mobile Application Porting Services, Mobile Porting Services, Mobile Porting Outsourcing, Mobile Software Development, Mobile App Development | Rapidsoft Systems." Rapidsoft Systems. Web. 31 Jan. 2011..