1. The network rewrites the library: supporting research and learning Lorcan Dempsey Solinet annual meeting Atlanta, May 10 2007

2. 2 Overview Footnotes to what Roy said

3. 3 Words Pictures Screenshots

4. 4 The network rewrites behaviors

5. 5 Consolidation Brand and attention Diffusion Flow

6. 6 Consolidation Brand and attention Diffusion Flow

7. 7 Database > website > workflow

8. 8 Prefabricated (e.g. CMS) Self assembled digital identity

9. 9 ~18 months old No FaceBook, MySpace Library?

10. 10 URL? Just use Google.. Why isn’t the library in Wikipedia

11. 11

12. 12

13. 13 ?

14. 14

15. 15 Susan Hollar - Inside the Course at Michigan Diane Dallis - Inside the Course at IndianaInside the Course at Michigan Inside the Course at Indiana Sakaibrary: Michigan Indiana

16. 16 University of Minnesota http://www.lib.umn.edu/about/mellon/KM%20JStor%20Presentation.pps

17. 17

18. 18

19. 19 Get into the flow Disclose into other environments Now: The library must build its services around user workflow Then: The user built workflow around the library

20. 20 Consolidation Brand and attention Diffusion Flow

21. 21

22. 22 No website is the sole focus of a user’s attention

23. 23 Chris Beckett http://www.scholinfo.com/presentations/2006/8/10/the-new-world-order-in-collection-development-the-commercial-perspective.html

24. 24 Competition for attention Now: Attention scarce, resources abundant Then: Resources scarce, attention abundant

25. 25 Brand is network real estate The rich get richer!

26. 26 The long tail: manage attention? Impact? Systemwide efficiences Aggregation of supply Unified discovery Low transaction costs Aggregation of demand Mobilize users Brand

27. 27

28. 28

29. 29

30. 30

31. 31

32. 32

33. 33

34. 34

35. 35

36. 36

37. 37 University of Washington on WorldCat.org (screen shot)

38. 38 Holdings: Local, Group, Global Summit collections Univ Washington collections WorldCat

39. 39 Detailed record – item held by UW

40. 40 Article citations

41. 41 Article citations

42. 42 And so …

43. 43 library User environments Management environment Licensed Bought Faculty& students Digitized Aggregations Resource sharing … Institutional Workflow Portals, CMS, IR, … Personal Workflow RSS, toolbars,.. Network level workflow Google, OhioLink, … Integrated local user environment? Library web Presence, …

44. 44 Takeaways  Increase impact and improve efficiences  Diffusion  Build services around workflow  Syndicate services and data to where the user is  Disclose resources to major discovery hubs  Consolidation  Scale matters: reduce fragmentation and remove clicks  Brand matters: capture attention in consolidated services