1. 1 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Brand Clarification Clayton State University March 28, 2012 Presented by Julie Staggs Senior Consultant Stamats, Inc. Cedar Rapids, IA 52406 (800) 553-8878 julie.staggs@stamats.com Atlanta, GA

2. 2 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Clayton State University Brand Promise Clayton State University is an academically empowering and diverse institution, where engaged students take ownership of their experience and enjoy the kind of exceptional instruction and support that provides the knowledge, skills, and attitudes required to achieve their goals, advance their careers, and enrich their lives.

3. 3 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Clayton State University Brand Attributes An Empowering Experience An Inclusive Diversity An Engaged, Experiential Preparation A Supportive Community

4. 4 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Dreams. Made real.

5. 5 | CLAYTON STATE UNIVERSITY| © STAMATS 2012

6. 6 | CLAYTON STATE UNIVERSITY| © STAMATS 2012

7. 7 | CLAYTON STATE UNIVERSITY| © STAMATS 2012

8. 8 | CLAYTON STATE UNIVERSITY| © STAMATS 2012

9. 9 | CLAYTON STATE UNIVERSITY| © STAMATS 2012

10. 10 | CLAYTON STATE UNIVERSITY| © STAMATS 2012 Clayton State University—Unified Brand Communication Plan Brand Book with Brand Standards Coordination and Cooperation Increased Brand Awareness and Mind Share