1. Partner Success Workshop: Inbound Marketing Journey & Customer Persona Development Ashley L. Libby, PT, MBA Brand & Marketing Strategist Principal & Founder @TheAncaGroup

3. At the Anca Group, we guide new and existing organizations to GROW, EVOLVE, ADVANCE, ADAPT, OVERCOME, and THRIVE by developing and delivering brand identities, marketing plans, and business strategies that drive relationships, results, and profits.

4. ClientsAncaProspects HubSpot = Investment / Future

5. Maximize Inbound Opportunity

6. Learn | Absorb Partnered with my Inbound Marketing Consultant* Joined Office Hours each week* Attended Inbound Marketing Workshop Series* Consulted my Channel Account Manager* Joined Partner Success Workshops* Utilized HubSpot community resources and offers * THANK YOU, Tim Dearlove, Patrick Shea, Mark Kilens, Brian Signorelli, and Nick Sal!

7. Create Original, Unique Content

8. Brand It!

9.  How do I make inbound marketing more personal? How do I speak directly to my customers? My Struggle

10. Customer (Marketing) Personas - Mark Kilens’ Persona Workshop Series - My Answer

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12. Small Business Owner Ryan What do I need to know / remember about Small Business Owner Ryan? Position Company Info Education & Experience Demographic & Day-to- Day Info Learning New Info Publications & Blogs Biggest Problems & Challenges Needs

13. Develop It

14. Use It

15. Results! Objective – Increased website traffic – Grown social media presence and visibility – Taken on first HS customer Subjective – Boosted confidence – Better resource to current customers – Feel more connected to potential customers

16. Takeaways 1.Be(come) a sponge 2.Know your customers and develop unique content just for them 3.Appreciate the inbound process, journey, and evolution

17. What’s Next 1.Continue to learn and practice the art and science of inbound marketing 2.Bring on more customers in area of expertise 3.Convert current customer to HubSpot where and when appropriate

18. 1.Learning – Content Creation & Personas 2.Branding – Mission, Vision & Values 3.Networking – Agency Relationships Thank You | Please Contact Me Let’s Connect Twitter: @TheAncaGroup LinkedIn: Ashley L Libby Facebook: /TheAncaGroup