1. NHL 09 Title Overview – PS3 © IGA WORLDWIDE, Inc. Confidential

2. The Audience Profile 2 The NHL 09 Core audience profile is… Primary: M15-34 Purchase within 4 months of launch Consumers of all things NHL Own newer consoles Sports-Enthusiasts

3. Title Information Take to the ice in the NHL experience with all new features in EA Sports, NHL 09. A virtual world into hockey allows you go beyond the spectators, manage or play as part of a team with your choices, your moves, your consequences. Play with all the familiar athletes rendered in meticulous detail to create a truly authentic experience. 3 Genre:Sports Platform: Release Date:September 2008 Rating: Forecast Sales:450,000+ units Target Demographic: Primary: 15-34 Male Territories:Global

4. In-Game Ad Integration Opportunities: Category Description 4

5. Integration Opportunities Visuals: Online Leaderboard 5

6. Integration Opportunities Visuals: Dasher Board 6