2.  How does society pass down its norms (sets of rules)?  We learn by observing others

3. Social Learning involves the following factors  Attention- observer must pay attention  Retention- observer must be able to remember behavior  Motor reproduction- be able to replicate  Motivation-want to demonstrate what learned

4.  Consistency  Id with model – if like ourselves  Rewards/punishments-vicarious reinforcement  Liking the model – likeable models are more likely to be imitated.

5.  Aims – will children imitate aggression modeled by an adult. Are children more likely to imitate same-sex models?  Participants – 36 boys, 36 girls ages 3-6  Procedure – Divided into groups. One group saw adults bash “bobo” second group assembled toys third group didn’t see any model

6.  After watching, children placed in room with toys. Those who watched aggressive models were significantly more aggressive (observational learning)  Boys imitated physical aggression, girls imitated verbal aggression. Criticisms: Low ecological value – carried out in a lab, does little to predict what happens I child s repeatedly exposed to aggressive parents or violence

7.  Aggression not completely standardized  Question of demand chacteristics  Is it ethical to show children this violent behavior

8.  P. 114 of Psych Course Companion  Discuss possible reasons why the results of this study are so different from results of studies conducted by Bandura.

9. The result of direct pressure to respond to a request. When people buy certain products even though the direct pressure may not always be apparent

10.  Sesame Street – academic and social skills  Sabado Method – Miguel Sabido designed and produced radio and tv drama to aim in changing people’s behavior

11. Sabido intro  http://www.youtube.com/watch?v=e_jD7mG xu1Y&feature=email http://www.youtube.com/watch?v=e_jD7mG xu1Y&feature=email Domestic Violence  http://www.youtube.com/watch?v=7v2LmM_ FO-U&feature=related http://www.youtube.com/watch?v=7v2LmM_ FO-U&feature=related

12.  Charlotte Observer Article  http://bcs.worthpublishers.com/pvtk http://bcs.worthpublishers.com/pvtk  Do video games make people violent?