1. software innovation theoretical model

2. the model: outputs (outcomes) product/service innovation process innovation factors (drivers) outputs (outcomes)

3. the model: factors (drivers) knowledge leveragecommunity and network  absorptive capacity  open innovation  market understanding  open source  technology trajectory understanding  crowd sourcing  user domain understanding innovation leadership  competitor understanding  work environment development framework  path creation  agility  portfolio management  creative requirements analysis  conflict resolution  experimentation/prototyping software design capability  installed base  concept supporting tools & techniques  feature set  creativity techniques user involvement  creativity support tools  customisation  user toolkits  user-driven/lead user creative cognitioninfrastructure  generative capacity  path dependency  ideation expertise innovation evaluation teamwork  team composition  expertise integration  shared understanding

4. factors: managerial knowledge-oriented team process infrastructural infrastructure product/service innovation process innovation development framework software design capability teamwork supporting tools and techniques creative cognition innovation leadership innovation evaluation community and network user involvement knowledge leverage

5. 2-7 semi-structured interviews with key managers/developers coding and analysis

6. sample analysis outputs: coding results reveal profile of company

7. factor (driver) profile: where does the company invest effort?

8. action plan on the basis of the findings for example: – develop weaker areas – adapt many ideas from our existing work to the context – strengthen innovation processes in development – strengthen management and evaluation – focus on knowledge building