1. ARCS © 2004 Marketing Systems Group All rights reserved ® Client Installation Introduction

2. ARCS © 2004 Marketing Systems Group All rights reserved ® Introduction u ARCS Terminology u ARCS Capabilities u ARCS System Hardware Components u ARCS Systems Components u ARCS Main Menus & Functions u How to use ARCS u System Demonstration and Discussion –How ARCS will work at Client –What Client needs to do to get there

3. ARCS © 2004 Marketing Systems Group All rights reserved ® u The crystal ball says that you will be asked by a computer “What scent makes your home feel cozy and comfortable?”

4. ARCS © 2004 Marketing Systems Group All rights reserved ® Introduction u Review ARCS System Terminology –Product Category, Product, Brand –Feature, Limitation = Selection Criteria –Task = Test Types/Tests/Orientation –Panelists = People/Test Participants/Consumers –Studies = Groups/Study/Project/Block of Sessions –Sessions = Groups/Test Time Slots –Lists = Target Panelist Lists –System Administrator vs. Users –AIM = Automated Interview Module –ARM = Automated Recruiting Module

5. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Capabilities

6. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Capabilities

7. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Capabilities

8. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Capabilities

9. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Capabilities

10. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Capabilities

11. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS Hardware Components

12. ARCS © 2004 Marketing Systems Group All rights reserved ® ARCS™ System Components

13. ARCS © 2004 Marketing Systems Group All rights reserved ® Main Menus u Review ARCS Main Menus –Panelists –Studies –Questionnaires –Lists –Reports –ARCS Administration –ARM Administration –AIM Administration

14. ARCS © 2004 Marketing Systems Group All rights reserved ® Functions u User Information –Panelist »Consumer Database –Studies »Recruit for participation »Gather consumer preferences –Questionnaires »List of questions –Lists »panelist call lists –ARCS Reports »Consent Forms, Postcards, Test Check-in Forms, etc.

15. ARCS © 2004 Marketing Systems Group All rights reserved ® Functions u System Administration –ARCS Administration »Setup – Company Name, User ID’s »Utilities – Questionnaire Locks, Cleanup »Panelist – Organizations, Features, CDF’s »Studies – Replication –ARM Administration »Initiate Recruit/Submit to ARM –AIM Administration »Panelist & Employee Information entered Local or at a Test Site

16. ARCS © 2004 Marketing Systems Group All rights reserved ® Using ARCS u How do you get started –Must have a Defined Study –Know which panelists to Recruit –Know dates/times of Sessions –Know questions to ask u In ARCS –Build list of recruits –Build Questionnaire –Set the test sessions –Build Study –Send to ARM and WEB Server

17. ARCS © 2004 Marketing Systems Group All rights reserved ® Helpful Material u ARCS Training Manual –3-Day Training Schedule –Step-by Step to Creating a Study –Develop Questionnaire »List of Commands »Build techniques & flow »Validate –Recording questionnaire messages –ARCS System Manuals