1. Coke&Wanglaoji Sheldons 13th April 2012

2. Coke A famous foreign brand of carbonated beverage

3. Wanglaoji A brand of Chinese traditional herbal tea

4. aims  To research the degree of influence among different factors.  To identify the weakness of Wanglaoji as well as areas for them to improve in the future.  To find the preference of Chinese consumers between the two brand  To determine whether culture background can influence consumers’ behaviors.

5. When and where 2 normal EAP class rooms in building 1 of XJTLU March 1/2012

6. Research tools Questionnaire PowerPoint software Excel software

7. Process  Carrie: background and methodology  Sherry: limitation  Elliott: main findings  Ashley: conclusion

8. Background Methodology

9. Background  Coke  Wanglaoji

10. Methodology  Sample → 47 respondents  Material  Procedure

11. Limitation  Respondents  Number  Identity  Gender  Questionnaire  Focus

12. Limitation

15.  Focus Health ？ Taste ？ Clarification ？

16. Main findings Hypothesis  Coke gain more supports than Wanglaoji  Main factors: taste function

17. Main findings Results coke Wanglaoji Does better in the aspect of tastehas an advantage in the function of making body feel cool Be purchased in most occasionsBe purchased only in some certain occasions such as having a hot pot

18. Main findings interesting responses

19. Main findings interesting responses

20. Recommendations Operations ManagementMarketing Department

21. Operations Management R&D New Taste Sugar-Free Related Industries Production Food Safety

22. Marketing Department Function Health Tradition &New Lifestyle

23. Conclusion General information Backgrounds/Methodology Results/Recommendations Further Research

24. Focus on the respondents of all occupation and various ages Compare with other brands of Chinese traditional herbal tea

25. Thank You Ashley Cindy Sherry Carrie Elliott 13th April 2012