1. What is Type? Typography Fundamentals

2. Expressive

5. Decorative

6. Nostalgic

7. Occupational Identifier

8. Image

10. Identity

11. Image & Identity

12. Cultural Identity

13. Community Property

14. Essential to the Design Business

15. Essential for Specifying and Explaining Design

16. Instructive

19. Finding

20. Finding, Discovering…

21. Finding, Discovering and Getting Lost

22. Available and Accessible

23. Ubiquitous

24. Suspect

25. COTS ISS NOW Malleable

26. Immortal

27. Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000 Why is it Worth Doing Well?

28. Serif and Sans Serif Serif Sans Serif

29. X-Height

30. Stroke Proportion

31. Type Size

32. Type Weight

33. Word Spacing

34. Solving Information Problems with Type

36. Line Length

37. Leading (line spacing)

38. Shifting Type

39. Signaling with Type

40. Placeholder

41. Privacy and anonymity are increasingly valued. Economy Drives Typographic Change

42. We seek pattern involuntarily. Elements of letters, words, sentences, paragraphs, labels and so on, all form patterns. Typographic Signals

43. Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast Color Signals

44. A ready-to-use component. Type is (Already) Designed

45. Would your design survive paper, web, television, phone and audio only presentations? Could your solution adapt to currently unknown rendering technologies? Questions

46. Would your design survive paper, web, television, mobile and audio only presentations? Could your solution adapt to currently unknown rendering technologies? Questions Can you design without knowing something about typography?