1. Web Strategies for Health Communication Case Studies Jennie Galpern July 23, 2009

2. Healthy Meals and Nutrition Tips for Mothers http://www.mealmakeovermoms.com/ http://www.raisehealthyeaters.com/ http://www.mealsmatter.org/

3. http://www.raisehealthyeaters.com/

4. Web Strategy Frequent posts Ask the Dietitian Articles Guest Blogging Twitter Email Updates Static Resources Page

5. SWOT Analysis for RaiseHealthyEaters.com Strengths Specific target audience Credentials Clean appearance References/resource Frequent updates to site Weaknesses Blog? New site (4 months) Benefits for subscribing? Opportunities Guest blogging Speaking opportunities SEO Registered users Guest bloggers Tell a friend Threats Other RD nutrition blogs Nutrition websites

6. The Meal Makeover Moms

7. Web Strategy Cookbook Recipes Mealtime tips Videos Bi-monthly newsletter Weekly radio podcast

8. Web Strategy Continued Facebook Twitter Youtube Flickr Blog

9. Blog http://mealmakeovermoms.com/kitchen/

10. SWOT analysis for Meal Makeover Moms Strengths Well developed web strategy Organized Podcast Credible Entertaining and appealing Mission statement Wide variety of sources of information Free recipes Personalized meal makeovers Giveaways Weaknesses Busy site? Advertisements Opportunities Expand membership Public appearances 2 nd cookbook Sponsors Threats Other cookbooks Other nutrition and meal sites Other mom-advice sites

11. Mealsmatter.org

12. Web Strategy Dairy Council of California Personalized meal and nutrition planner ◦ Create cookbook, shopping list, build a pantry Recipes ◦ Recipe Feeds Nutrition and healthy living articles

13. Web Strategy Continued Livejournal Facebook Twitter Free newsletter ◦ Recipes, cooking ideas, healthy eating tips

15. SWOT analysis for mealsmatter.org Strengths Bilingual Professional feel Dairy Council of California Interactive components RD No advertisements Free Promote complete meals Weaknesses Text heavy Social networking sites difficult to find Intimidating Opportunities Optimize social media tools Pictures Threats Other nutrition sites Government websites

16. Comparison Chart Raise Healthy Kids Meal Makeover Moms Meals Matter Website launched200920042000 Site Vistors50/post1300/day11,000/day Newsletterxxx Blogxxx Facebookxx Twitterxxx Interactivex Youtubex Podcastx Advertisementsx Flikrx Recipesxxx

17. Recommendations for raisehealthyeaters.com Redesign so it does not look like a blog Continue to guest blog Have guest bloggers on her site Utilize facebook, linked in Refer a friend

18. Recommendations for mealmakeovermoms.com Continue to comment on other blogs Work with sponsors Have links to facebook, twitter, youtube on home site

19. Recommendations for Meals Matter Add information about RD to give credibility Add more photos Make more user friendly Update Facebook, Twitter more frequently