1. © K.E. Homa 2000 Case Style Interviews Ken Homa Presentation is incomplete without extensive oral elaboration

2. © K.E. Homa 2000 Case Questions Looking for structured thought process and core issue identification Any answer will be interrogated from a devil’s advocate P.O.V. Better to take a strong, clear position and be wrong than waver in the middle Unlikely to out-think the interviewer...

3. © K.E. Homa 2000 Case Questions What’s the business ? How do you make money ? Why do winners win ? Losers lose ? What are pressures & changes ? What are “degrees of freedom” ? How to conform ? Differentiate ? Generic Attack

4. © K.E. Homa 2000 Case Questions Patterns & discontinuities …“What’s wrong with the picture ?” Analogies & best practices …“Follow the leaders” 180 degree shift … Do something radical Thought Provokers When in doubt, follow the $$$

5. © K.E. Homa 2000 Case Questions Core issues, not “distractors” Manager’s perspective Conclusive and prescriptive … not equivocal or descriptive Decisions & actions, not process Logically structured : “Pyramids of 3” Impact Answers “Go for the jugular, not the capillaries”