1. Apps and the Windows Store xxxxx October 31, 2012 Placeholder for a nice large, vibrant, colourful image, with people. Beware of copyright, use MediabankMediabank (links in the notes)

2. Apps and the Windows Store Dele Akinsade DPE Lead, WECA, Microsoft Corp. e: Dele.Akinsade@microsoft.com twitter: @dakinsade XBL: Dakinsade Arnaud Meslier DPE Lead, WECA, Microsoft Corp. e: Dele.Akinsade@microsoft.com twitter: @dakinsade XBL: Dakinsade

3. We are reimagining a partnership

4. Apps, Apps, Apps… and more Apps!!!

5. Apps Categories

6. Examples ConsumerB2CLOB ISVCustom LOB Expense Approval Headtrax Company News Used by ConsumerBusiness Built by Distribution Tech Company Windows Store Enterprise Windows Store Tech Company Windows Store or Side-loaded Enterprise Side-loaded PLM

7. Why Build a Windows 8 App?

8. App Development User-centric experiences Today… ► Award-winning Windows Phone ► Broad selection of compelling devices and applications With Windows 8… ► Touch-first user interface ► Always on, always connected ► Runs Windows 7 apps on Windows 8 x86 Desktop Today… ► User experience at the heart of development ► Write once, run many: one development environment With Windows 8… ► Apps are at the center of the Windows 8 experience ► Build Metro-style apps using what you know ► Run Metro-style apps on ARM and x86 Windows 8 devices ► Built-in Windows Store (plus enterprise side-loading)) ► Seamless integration/contracts

9. 700M+ Windows 7 345M Android 196M iOS 32M Mac Windows 8 is the next version of Windows Units Since Launch of Windows 7 as of March 2012, IDC

10. Content before chrome – Your app shines and immerses users in your experience Share connects the content of your app to other apps, contacts and social networks, drawing in more users Live tiles engage users and draw them back into your immersive experience Engaging and unique experiences Search surfaces your app and content when it is most appropriate across the whole system Search Share

12. The Windows Store Unprecedented Reach Optimized for Discoverability Transparent Approval Process Flexible Business Models Maximizing Developer Revenue

13. The Store Metro style app, displayed on Start Spotlight, Recommend, Browse/Filter, Search IE10 & Deep links Designed for Discovery Global reach: 200+ markets, 100+ languages Enterprise distribution Unprecedented reach Free, paid, in-app, trials 3rd party in-app and advertising support Flexible business models Key documents published WACK, track progress, actionable feedback Transparent terms Developers control pricing Up to 80% revenue share Best economics

14. Business Models

15. Flexibility of options Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported Time limited trials Feature differentiated trials One time Purchase Persistent purchases Expiring purchases Purchases over time

16. Reach

17. Unprecedented Reach 100+ languages Store & Apps in: 200+ markets Buy from: 70+ markets ( including top 40 by GDP) Local pricing & settlement:

18. Economics

19. Developer registration $49 Individual $99 Business

20. Revenue Sharing Starts at 70% for new apps Jumps to 80% once your app makes $25,000

21. Pricing You control the pricing of your app Prices from $1.49 to $999.99 Tiered model

22. In-app purchases Store Features Support for all types of in-app purchase “entities” e.g. content, digital goods, services, app features etc Each “entity” has it’s own price and lifetime Use your own 3rd party commerce engine Benefits to Your Business Windows Store Easy to implement Flexible, no restrictions 3rd party Own your customer and their data Leverage investments in your existing systems 22

23. Advertising Store Features Choose your preferred ad platform HTML5/JS/CSS enables easy integration of existing web advertising platforms Microsoft Advertising provides Metro- style advertising (including Metro ad controls) Benefits to Your Business Avoid ad-brokers: directly implement your preferred web advertising services Leverage your investments in your web advertising infrastructure 23

24. Subscriptions & expiring purchases Store Features Time-based in-app purchases with user-initiated renewal Enable 3rd party purchase engine & subscription services Benefits to Your Business Windows Store Time-based Flexible 3rd party Own your customer and their data Leverage investments in your existing systems No payments to Microsoft 24

25. Powerful analytics Key pivots: Audience demographics (age, gender, country) Device class (tablet, laptop, etc.) Paid vs. Free Key Measures Referral information Vol. of apps (download and submissions) Top grossing Top Apps Ratings Reviews App quality (hangs, crashes) App performance (relative to category/sub- category) 25

26. Enterprise Deployment

27. B2B: Use the store Options: Sell through the store Free app with alternate authentication Volume licensing with signed receipt All advantages of store available: Servicing and updates Telemetry Certification as a gatekeeper Etc.

28. B2B or LOB: Direct Distribution Quality Make sure app passes WACK Certificates Use a Certificate from well known Authority Enterprise certificates (needs to be deployed)

29. Prepare PC for side-loading 1.PC is domain joined 2.GP: “Allow all trusted apps to install” 3.Signed with trusted cert

30. Deploying the app Options: 1.Prepare image with apps using DISM 2.Use SCCM to deploy apps (PS script or APIs) Don’t remove ACLs for Metro apps on system resources

31. Metro Apps in the Enterprise IT Admins can turn off access to the store For machines For users Use AppLocker to limit what applications can be installed

32. Thank you

33. Questions? Comments?