1. Mediakit 2014

2. Eng UK Standard SBS Discovery Radio owns 5 radiostations in Denmark, covering a wide audience in Denmark Furthermore SBS Radio owns 40% of Pop FM together with Berlingske Media In addition SBS Discovery Radio has agreements with the largest radiostations in Jutland and together with these stations SBS Discovery Radio have approximately 90% commercial share in the target group 19-50 years old. SBS Discovery Radio A part of SBS Discovery Media

3. Eng UK Standard DAB & web penetration SBS Discovery Radio Total A solid basis for a national campaign Partner stations Weekly listeners 12 yrs+2.890.000 19-50 yrs1.668.000 12-39 yrs1.363.000 Source: Gallup Radio Meter Q4 2013 Penetration 90%

4. Eng UK Standard Listening place and time – 19-50 yrs Commercial radio – listening minutes The official figures for commercial radio is Gallup Radio Meter Source: Gallup Lokalradio Index 2nd half-year 2013 Weekly minutes of listening – axis do not have the same scale Weekdays Weekend

5. Eng UK Standard A. 12-24 yrs. A. 25-39 yrs. A. 40-59 yrs. Home owner Household income DKK. 600.000+ I’m willing to pay a little extra for a wellknown brand Children in household Tradesmen SBS Discovery Rad io Total Our listeners are overrepresented in interesting target groups Kilde: Gallup Radio Meter 4. kvartal 2013 – Ugentlige lyttere med min. 30 minutters sammenhængende lytning - Tallene er index-tal; dækning i målgruppen/dækning i 12 år+ x 100

6. Eng UK Standard Radio has broad reach… … and activates massive purchasing power With radio you reach many desirable consumers every day This means.. That your campaign achieves high reach and thereby activates massive purchasing power That your campaign achieves frequency That you may adjust your message during the day/week if relevant 71% of the 19-50 year olds listen to us every week – only TV2 Denmark can match that! Source: Gallup Radio Meter Q4 2013

7. Eng UK Standard Demographic profile Gender Profile of weekly listeners Source: Gallup Radio Meter Q4 2013 Women

8. Eng UK Standard Demographic profile Age Profile of weekly listeners Source: Gallup Radio Meter Q4 2013

9. Eng UK Standard Demographic profile Household income Profile of weekly listeners Source: Gallup Radio Meter Q4 2013

10. Eng UK Standard Creative advertising options SBS Discovery Radio offers the opportunity for creative advertising, besides traditional spot campaigns Advertising options that ranges from programsponsorships to client specific creative solutions to larger partnerships, that are all integrated directly into the editorial programmes These solutions we call BRANDcare BRANDcare-solutions give the opportunity to lean on SBS Discovery Radio’s unique brands, as well as cashing in on the host’s good relations with the listeners through involvement and activation of your target group –That’s unique 10 BRANDcare 2014.. 6 unique radiostations MALE FEMALE OLDER YOUNGER

11. Eng UK Standard National Campaigns Targetgroups 2014 TargetgroupTRP-price (30 sec) A19-50 yrsDKK 1.480 Women 19-50 yrsDKK 1.480 Men 19-50 yrsDKK 1.430 Shopping responsible 19-50 yearsDKK 1.480 A19-50 yrs with car in householdDKK 1.380 A12-39 yrsDKK 1.580

12. Eng UK Standard National campaign simulation A. 19-50 yrs Recommend campaign size 1 week: 175-200 TRP Source: Gallup Radio Meter week 2-4, 2014

13. Eng UK Standard Sealand** (universe: 2.116.000) Weekly listernes 539.000 371.000 251.000 140.000 48.000 894.000 Århus area (universe: 646.000) Weekly listeners* 135.000 16.000** Nordjylland (Universe: 408.000) Weekly listeners* 99.000 Funen (Universe: 420.000 ) Weekly listeners* 110.000 38.000 10.000** SBS Discovery Radio Options: Regional Campaigns Sydjylland: (universe: 664.000) Ugentlige lyttere* 74.000 Source: *:Gallup Lokalradio Index Q4. 2012/Q1l 2013 **Gallup Radio Meter week 14-24, 2013, Sealand