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Team 6 James March Adam Jones Igor Mierzvinski Aaron Hunsaker.

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Presentation on theme: "Team 6 James March Adam Jones Igor Mierzvinski Aaron Hunsaker."— Presentation transcript:

1 Team 6 James March Adam Jones Igor Mierzvinski Aaron Hunsaker

2  F3DM Plug in car with a small engine and tank of gas to recharge battery $22,000 Introduced last month in China and to hit U.S. in 2010 Lithium Ion Battery Simple engine design (compared to gas car) 50-60 miles to one charge

3  Spent 10 years developing its own iron phosphate based lithium ion technology  Chemically stable  BYD has an army of 10,000 engineers and technicians.

4  Chinese Battery maker trying to jump into the car market.  Founded by Chuanfu Wang  Quickly growing company Last years revenue $3.1 Billion 130,000 Employees 2 nd largest battery maker in China

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6  Electric Car market has low barriers to entry  Sales pitch presented at Detroit’s North American International Auto Show  MidAmerican Energy Holdings Co. invested $230 million Warren Buffett is majority owner

7  Must compete big names of American auto makers, all with a century of experience These experiences mostly with gasoline powered cars  Chevy Volt and Toyota Prius Volt est. $44,000 price tag Prius is not fully electric F3DM to be released 2 years before volt Electric cars have fewer parts to worry about

8  Chinese made Americans have stigma of not trusting Chinese products Wang promises high quality of product  Electric Cars catching fire BYD’s technology has lower battery temperatures and much smaller risk of fire.  Stiff steering wheel when turning  Gas tank rattles when kicking on Working on solutions before introduction to foreign markets

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