1. Peter Buckingham UK Film Council December 2007

2. Audience access Piracy / security Current Business Models [Windows] Image quality (high cost) Entrepreneurs, New business models HollywoodOld / traditional business models Regeneration, social, cultural, country of origin market share Equipment (low cost)

3. Audience access Image quality (high cost) Entrepreneurs, New business models HollywoodOld / traditional business models Regeneration, social, cultural, country of origin market share UKFC DSN (Strategy) DCI 2929 Entertainment (Mark Cuban) UKFC DSN (Capability) UFO Moviez Cinema Net Europe Some TV / Film archive Non-theatrical venues ? Piracy / security Current Business Models [Windows] Equipment (low cost)

4. Audience access Image quality (high cost) Entrepreneurs, New business models HollywoodOld / traditional business models Regeneration, social, cultural, country of origin market share Terrestrial TV Cinema Piracy / security Current Business Models [Windows] DVD PPV PAY Equipment (low cost) Traditional Time movement

5. The Long Tail

6. Long Tail Sales No of Products e.g. Books

7. "We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday."