1. By Diana Imankulova 3 rd year Advertising and PR

2. Structure I. Viral marketing The term viral marketing Characteristics and tools II. Social networks III. The evaluation of the effectiveness IV. Cases ‘ Smell Like a Man, Man’ ‘United Breaks Guitars’

3. Importance Increase of popularity of the Internet Decrease of traditional campaigns effectiveness Low costs of viral campaigns

4. What is it? Out-of-the- box Rapid interaction From person to person Low costs Absence of pressure Viral marketing

5. The keys to success Attraction Interaction Relevance Ease of sending Ease of tracking Appropriate channels

7. Measuring the effectiveness Volume Quality Cost effectiveness

8. Smell Like a Man, Man

9. The results 40 million views of the campaign videos An increase of sales by 107 percent Old Spice is now No. 1 brand of body wash and deodorant

10. United Breaks Guitars

11. Views 14 986 147 774 238 1 872 852

12. United Airlines 180 000 000 $3 500 $

13. Conclusion

14. By Diana Imankulova 3 rd year Advertising and PR