1. Chapter Websites and Emails Advance IU Marketing Sarah Anderson and Jessica Parry

2. 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Emails

3. 100 emails / month December 3, 2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS Emails galore What are alumni receiving?

4. The downfall of too many emails Research has shown that an increase in email sends = o Decrease in open rates o Decrease in click through rates o Increase in unsubscribe rates 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS

5. Taking care of our audience Starting September 1 o Send (at most) 2 emails per month per chapter o Initiate email calendar o Work with ASC’s to create an email 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS

6. Create fewer, more effective emails Increase your open and click through rates Instead of email, consider using other marketing methods o Facebook o Twitter o Flickr o Good ole’ mail or personal contacts 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS

7. Email calendar All chapters will have a scheduled send week. The actual send date will be determined when you request a new email. 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS

8. How to request a new email 1.Email chapweb@indiana.edu to request an email.chapweb@indiana.edu 2.Your ASC (Alumni Services Coordinator) will remind you of your designated send week and help determine which day will be best to send. 3.Your ASC will assist you in collecting all the content and images needed to your email. 4.Marketing will create, code, and send your email. 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS

9. Email evaluation We will be evaluating the new process mid-February. o How are we doing? o Email stats (opens, clicks, unsubs…) for each chapter. 12/3/2015ADVANCE IU MARKETING – CHAPTER WEBSITES AND EMAILS

10. Chapter websites 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

11. Strategy & Architecture IUAA website voice and tone http://alumni.indiana.edu/styleguide/ Chapter websites content strategy -1 second -10 seconds -2 minutes 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

12. Behind the scenes 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

13. “After” 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

14. 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

15. Live sites 44 currently live New navigation items = new content Good examples: -Chicago chapter http://alumni.indiana.edu/chapters/chicago/ http://alumni.indiana.edu/chapters/chicago/ -Monroe County http://alumni.indiana.edu/chapters/monroe/ http://alumni.indiana.edu/chapters/monroe/ -D.C. http://alumni.indiana.edu/chapters/dchttp://alumni.indiana.edu/chapters/dc 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

16. Review process Submit all changes to your liaison, per the instructions sent to you via email. One document Write to fit the template 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

17. Calendars 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

18. New format 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

19. New process 1.Email calendar updates to chapweb@indiana.edu. chapweb@indiana.edu 2.ASC makes updates directly to calendar 3.Calendar entries appear on your chapter website automatically. *If a registration form is needed, that will be your calendar entry. ASC will request form for you. Request the form by emailing chapweb@indiana.edu. 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER

20. Calendar item checklist Best to include all updates in one request. Be sure to include: -Event name -Date, time -Location (with address) -Contact person -Details about the event. At least one sentence of description, preferably more. 12/3/2015CUSTOMIZE HEADER: VIEW MENU/HEADER AND FOOTER