1. Vocabulary Word: Media
Vocabulary Notebook
Vocabulary Word: Media
Definition:
the various means of mass communication
Examples:
radio, TV, newspapers, magazines
Internet, billboards
Graphic Representation:

2. Vocabulary Word: Media Channel
Vocabulary Notebook
Vocabulary Word: Media Channel
Definition:
one TYPE of media
EXAMPLES: television, radio, , websites, Twitter, Facebook, texting, podcasts, newspapers, magazines, billboards, busses
Graphic Representation:

3. Vocabulary Word: Consumer
Vocabulary Notebook
Vocabulary Word: Consumer
Definition:
Someone who BUYS schtuff
Synonyms:
YOU!!
Graphic Representation:

4. Vocabulary Word: Commercialism
Vocabulary Notebook
Vocabulary Word: Commercialism
Definition:
an emphasis on gaining profits ($$$) through advertising or sponsorship
Synonyms:
profits
Graphic Representation:

5. Vocabulary Word: ubiquitous
Vocabulary Notebook
Vocabulary Word: ubiquitous
Definition:
everywhere
Synonyms:
Graphic Representation:

6. Vocabulary Word: Commercial Mass Media
Vocabulary Notebook
Vocabulary Word: Commercial Mass Media
Definition:
advertisements designed to reach a large audience through audio, visual, or any combination
Examples:
Super Bowl commercials
Internet (web pages)
Movie previews
Graphic Representation:

7. Vocabulary Word: target audience
Vocabulary Notebook
Vocabulary Word: target audience
Definition:
A specific group of people that advertisers aim to persuade their products or services
Examples:
Morning commercials
Afternoon commercials
Graphic Representation:

8. Vocabulary Word: obsolete
Vocabulary Notebook
Vocabulary Word: obsolete
Definition:
No longer useful
Synonyms:
Antiquated
“old school”
Graphic Representation:

9. Vocabulary Word: Primary Sources
Vocabulary Notebook
Vocabulary Word: Primary Sources
Definition:
original documents created during the time studied
Examples:
diary, …
Graphic Representation:

10. Vocabulary Word: Secondary Sources
Vocabulary Notebook
Vocabulary Word: Secondary Sources
Definition:
Interpretations of primary sources
Examples:
textbooks, …
Graphic Representation:

11. Vocabulary Word: Advertising Techniques
Vocabulary Notebook
Vocabulary Word: Advertising Techniques
Definition:
methods used to attract consumer attention & persuade them to buy a product
8 types:
Graphic Representation:

12. Vocabulary Word: Parallel Structure
Vocabulary Notebook
Vocabulary Word: Parallel Structure
Definition:
using the same grammatical form to express ideas with the same level of importance
Examples:
Graphic Representation:

13. Vocabulary Word: Persuasive Appeals
Vocabulary Notebook
Vocabulary Word: Persuasive Appeals
Definition:
Ways to get what you want
TYPES:
LOGOS
PATHOS
ETHOS
Graphic Representation:

14. Vocabulary Word: LOGOS
Vocabulary Notebook
Vocabulary Word: LOGOS
Definition:
LOGICAL APPEAL identifies arguments or appeals to logic; relies on FACTS – you appear “reasonable” to audience
Example:
You have not bought new clothes for me in over a year and I have outgrown my clothes, so you should take me shopping.
Graphic Representation:

15. Vocabulary Word: ETHOS
Vocabulary Notebook
Vocabulary Word: ETHOS
Definition:
ETHICAL APPEALS rely on the person to do what is RIGHT; creates credibility: fair, considerate, knowledgeable; and trustworthy
Example:
YOU gave birth to me, so it is your RESPONSIBILITY to clothe me.
Graphic Representation: