1. RTI International is a trade name of Research Triangle Institute 3040 Cornwallis Road ■ P.O. Box 12194 ■ Research Triangle Park, NC 27709 Jennifer Uhrig, Robert Furberg, Megan Lewis, Curtis Coomes, Carla Bann, Lisa Kuhns, Peyton Williams and Andre Blackman Research to Reform: Achieving Health System Change. Agency for Healthcare Research and Quality 2009 Annual Conference, September 13-16, 2009. Tailored SMS-Based Intervention for People Living with HIV: Proof-of-Concept

2. The Continued HIV Epidemic in the United States 56,300 people infected with HIV in 2006 Anti-retroviral therapy has changed the course of the epidemic for infected individuals An estimated 1 million people are currently living with HIV

3. Cell Phones and SMS In 2008, 87% of Americans had cell phones SMS is rapidly becoming a common mode of communication SMS may offer promise as a medium for implementing health interventions outside of a clinic setting Of 53 health intervention studies that evaluated the use of SMS interventions, only 9 were conducted in North America

4. Tailored Health Communication SMS messages can be tailored to address an individual’s needs, interests and concerns Tailored health messages have been shown to be more effective than non-tailored messages Tailored messages can promote patient- centered care by promoting –Adoption and maintenance of healthier, safer sexual behaviors –Medication and appointment adherence –Interaction with credible health information sources –General health and wellness –Social support

5. Unique Partnership to Test Proof-of-Concept One of the nation’s largest lesbian, gay, bisexual and transgender ambulatory health care organizations Independent, non-profit, research and development organization

6. Project Design Literature review/environmental scan (completed) Develop implementation and evaluation plan (completed) Design intervention (in progress) Implement intervention (upon receiving IRB approval and OMB clearance) Evaluate Disseminate findings

7. Conceptual Model

8. Evaluation Design

9. Questions? For more information, please contact: Jennifer Uhrig uhrig@rti.org 919.316.3311