1. 8 Best Practices for Listening & Engaging Consumers in Social Media @jennselke Jennifer H. Selke, Ph.D. jennselke@gmail.com jennselke.com Many images from Mark Smiciklas, Intersection Consulting (Vancover Consultant) http://www.flickr.com/photos/intersectionconsulting Creative Commons License 2.0http://www.flickr.com/photos/intersectionconsulting

2. What is Listening & Engaging?

3. Dramatic Changes

4. What is Listening & Engaging? Find out who is taking about you and what they are saying. Engage others in conversations about you, your services, your industry

5. http://twitter.com/cathybrooks

7. Big Picture 1

8. Go To Them 2 The Conversation Prism by Brian Solis and Jesse Thomas theconversationprism.com

9. Go To Them

10. Use Top Channels 3

11. What to Listen For 4 CC 2.0 http://www.flickr.com/photos/sepblog/3941048713/

12. How to Listen 5

13. Listening: google alerts 5

14. Listening: Twitter Search 5

15. Listening Services 5

16. Ways to Engage? 6 CC 2.0 http://www.flickr.com/photos/kyeung808/4039184092/

17. Follow the “Rules” 7

18. Response Plan 8

19. Invest in it 9

20. WHAT ARE YOU GOING TO DO NEXT?

21. 8 Best Practices for Listening & Engaging Consumers in Social Media @jennselke Jennifer H. Selke, Ph.D. jennselke@gmail.com jennselke.com Many images from Mark Smiciklas, Intersection Consulting (Vancover Consultant) http://www.flickr.com/photos/intersectionconsulting Creative Commons License 2.0http://www.flickr.com/photos/intersectionconsulting