2. co2online - Energy Saving made easy Help people to help themselves: Online Energy Consulting Sophie Fabricius 2

3. co2online… is independent and neutral (non-profit), campaigns for climate protection and energy efficiency since 2003, co-funded by the German Government or the EU, advises up to 10.000 landlords and tenants per week and measures the effects. We know the consumers, we know their buildings and we talk to them. 3

4. Need for Information Lack of information on energy saving potentials: The individual person is the key. Solution: Raise awareness and generate knowledge about personal potentials to reduce consumption, costs and CO 2 emissions. 4

5. Access to individual advice Interactive tools at 900 partner websites and mobile: 5

6. Call to action From online to offline - expert contact: Find a craftsman / energy consultant / consumer advice centre near by Find Best Practice Examples 6

7. Evaluation and assessment From online to offline - the effects of co2online‘s projects since 2004: -CO 2 : Reduction of 7,2 million tons -Employment: Creation of 32.700 years -Economy: Additional volume of sales of 2,2 billion Assess the outcome to optimize the input! 7

8. Target-oriented communication Multiple channels for various target groups: Social Media, Websites, Mailings etc. 8

9. Social Media: Our Experience Make sure you can handle all chosen channels. 9 conversion manpower individual editing target groups content channels strategy

10. Social Media: Our Experience Important: Conversion Rate 1.530 Likes 10 289 active ESA users only (European Energy Saving Competition ECCC)

11. Thank you for your attention. Sophie Fabricius co2online gGmbH Hochkirchstr. 9 | 10829 Berlin | Germany sophie.fabricius@co2online.de www.co2online.de www.twitter.com/co2online www.facebook.com/Klima.sucht.Schutz sophie.fabricius@co2online.de www.co2online.de www.twitter.com/co2online www.facebook.com/Klima.sucht.Schutz 11