2. Advanced Campaigning Rebecca Justin & Todd Jasin

3. Key Performance Indicators United Way analyzed data to find 10 KPIs Top three KPIs show the most campaign growth: – Segment Donors –Leadership Involvement –Volunteer Engagement

4. Key Performance Indicators

6. Segment Donors Increases campaigns on average nearly $50,000 dollars! Provides year-round engagement

7. Leadership Involvement On average increases dollars by nearly $30,000 Humanizes Leadership Camaraderie

8. Volunteer Engagement United Way Caring Connection found this to be true on a local level. Check out some results from 2010: Accenture: 13% increase in volunteering → 17% increase in giving Land O'Lakes, Inc: 25% increase in volunteering → 10% increase in giving The Toro Company: 29% increase in volunteering → 9% increase in giving U.S. Bancorp: An amazing 225% increase in volunteering → 18% increase in giving

9. Small Group Activity