2. Chapter 1 Objectives
State reasons why the study of communication is essential
Define communication
Name the components of communication
Explain some principles of communication

3. Chapter 1 Objectives
Explain the differences between the four communication contexts
Define communication competence
Name the tenets of the NCA Credo on Ethics

4. Studying Communication Can…
Improve the way you see yourself
Improve the way others see you
Increase what you know about human relationships
Teach you important life skills
Help you exercise your rights to freedom of speech
Help you succeed professionally
Help you navigate our diverse world

5. The process of using messages to generate meaning
What is Communication?
The process of using messages to generate meaning

6. What is Communication? Process Messages Meaning
Activity, exchange or set of behaviors that occurs over time
Messages
Verbal and nonverbal symbols, signs, and behaviors
Meaning
Understanding of the message

7. Components of Communication
People
The message
The channel
Feedback
Code
Encoding & decoding
Noise

8. Communication Principles
Communication begins with the self

9. Communication Principles
Communication involves others
Self-image grows out of dialogue with others
Communication competence requires sensitivity and responsiveness to others

10. Communication Principles
Communication has both a content and a relational dimension
Content message describes expected behavior
Relational message suggests how content should be interpreted

11. Communication Principles
Communication is complicated
Not just simple message transmission
Involves choices about multiple aspects of the message

12. Communication Principles
An increased quantity of communication does not increase the quality of communication
Verbiage does not necessarily lead to positive outcomes

13. Communication Principles
Communication is…
Inevitable
Irreversible
Unrepeatable

14. Communication Contexts
A set of circumstances or a situation
Affects your choice of the most appropriate channels and codes

15. Factors in the Context Number of people
Degree of formality or intimacy
Opportunities for feedback
Need for pre-structuring messages
Roles of the people

16. Intrapersonal Communication
The process of using messages to generate meaning within the self

17. Interpersonal Communication
The process of using messages to generate meaning between at least two people

18. Public Communication
The process of using messages to generate meanings in a situation where a single source transmits a message to a number of receivers

19. Mass Communication
The process of using messages to generate meanings in a mediated system, between a source and a large number of receivers

20. Computer-Mediated Communication
Human communication and the sharing of information through communication networks

21. Goals of Communication Study
Communication competence
Effectively exchanging meaning through a common system of symbols, signs, or behavior
Ethical communication
The NCA “Nine Commandments” for communication