1. Andrew Ouellette Tomas Miller MARKETING INFORMATION & MARKET PLANNING

2.  Purcellville Sports  Walmart  Giant  Prep Sports Wear  SpiritShop.com  Athletic Boosters COMPETITORS

3.  Have higher prices on their products  Have a wider range of products to choose from.  Have products of sports that do not exist at Valley PREP SPORTS WEAR

4.  Higher prices on products  Only sells sports wear  Smaller variety of Valley products PURCELLVILLE SPORTS

5.  Larger demographical range of products  Customizable products  Higher prices on products  Sells apparel for other schools SPIRIT SHOP

6.  They have a large amount of people in the store each day.  They have a smaller selection of merchandise.  They have higher prices. GIANT & WALMART

7.  Keep the prices lower then the competitors  Have similar products but better quality  Have a similar variety of products  Have a website similar to online athletic boosters RECOMMENDATIONS