1. What We Offer  As a joint effort between the Design News & EDN magazines and web sites, we offer a full suite of opportunities for marketers wishing to target these multidisciplinary engineers specializing in mechanical, electrical and electronic design.  The Mechatronics Zone microsite aggregates content from across the two publications’ blogs, articles, webcasts, videos and more, providing the most comprehensive Mechatronics resource on the Web.  The monthly Mechatronics e-newsletter delivers expert editorial to an opt-in circulation of 55,000.  Quarterly print and digital Mechatronics supplements feature real-world case studies of engineering challenges.  Quarterly Mechatronics editorial webcasts round out our multimedia offerings.  In-depth Mechatronics articles are featured in both magazines monthly. What is Mechatronics?  Mechatronics is the synergistic integration of physical systems, electronics, and computers through the design process.  Simply put, it is Multidisciplinary Systems Level Engineering. Why is it Important?  Design engineers have become “multidisciplinary” and, as a result, are being challenged to integrate various technological solutions into their designs more than they ever have in the past.  The biggest challenges facing design engineers are: ♦ the lack of cross-functional knowledge ♦ integration issues between mechanical and electrical/electronics components and hardware and software.  In order to keep up with today’s fast-paced design challenges, engineers need a comprehensive, reliable source for Mechatronics information. Mechatronics Opportunities 1

2. Mechatronics Zone Microsite Packages As one of only three Mechatronics Zone sponsors, you receive:  33% share-of-voice of all banner ads on the Mechatronics blog and article pages  Sponsorship of the monthly Mechatronics e-newsletter (circulation: 55,000)  Five sponsor links listed in the online Mechatronics Resources module  Up to five videos posted in the online Mechatronics Zone video module 2 Tier 1: 33% SOV + Position 1 in e-newsletter; Tier 2: 33% SOV + Position 2 in e-newsletter; Tier 3: 33% SOV + Position 3 in e-newsletter; Mechatronics eNewsletter Mechatronics Zone Site

3. Quarterly Mechatronics Webcasts Multi-sponsorship (max. 4 sponsors) Minimum 200 full-contact leads, guaranteed; Quarterly Mechatronics Print Supplements Additional Mechatronics Opportunities MonthEditorial Focus FebruaryAerospace & Defense JuneRobotics SeptemberMedical DecemberIndustrial Automation MonthEditorial Focus Ad Close Date February Aerospace & Defense January 10 JuneRoboticsMay 10 SeptemberMedicalAugust 10 December Industrial Automation November 10 3 2012 Mechatronics Supplements Calendar 2012 Mechatronics Webcasts