1. Evaluating Images We are learning today:
Developing a concept design for a logo
What I am looking for:
Concept design of one or more logos using a storyboard.
Annotate the storyboards
Ask for feedback from a classmate to improve design

2. Scenario You are a graphic designer for the Retro Computer Company
A client (Mary) is setting up a website for playing classic arcade games of the Eighties and Nineties. She needs you to design a:
Logo (for web and letters)
Design graphics for a space invaders game
Background(s)
New elements
Player ship
Invaders
Bullets

3. Stages in the Design Process
Sketches
Ideas boards
Mind maps

4. 80’s
Neon

5. Style and Theme Theme: Character/ Avatar i.e. Energiser Girl
Urban – graffiti – skateboarding – street -
Cartoon-like – superhero – space - futuristic
Character/ Avatar i.e. Energiser Girl
Logo design
Colour scheme
Typeface
Graphical Effect

6. Mind mapping
Mind mapping video

7. Researching Ideas
Creating a theme using an Ideas Board
Mind maps

8. Ideas Board

9. Annotating your storyboard
Audience and Purpose
Nature of Message (Subtle or obvious)
Composition
Points of Interest (Rule of Thirds)
Leading lines
Avoid clutter
Golden Ratio (1:1.6 – rectangle)
Use of colour
Size

10. Font Style Fill Effect Space Invader Fill Colour #FF5722 Fill Effect
Fill Effect
Space Invader
Fill Colour
#FF5722
Fill Effect
Stoke Colour
#FF6992

11. Help Sheets
T-Drive>ICT>Miss Allgar>YR10>Assignment>Help Sheets
Storyboard Checklist
Creating a Colour Scheme
Creating a Theme
Creating Vector Graphics

12. Colour Scheme help sheet
Color Schemes Picker

13. Homework:Storyboards
Design graphics for a space invaders game using a storyboard
Annotate storyboards

14. Using colour for a young audience
Be consistent
Use bright colours
Always able to read the text
Coordinate your colours, but broaden your colour choices