1. Persuasive Speaking How to Give a Persuasive Speech

2. What is a persuasive speech? Persuasive speaking requires you to effectively: Convince your audience to believe as you do Convince your audience to believe as you do Influence your audience in order to cause some sort of directed action to take place Influence your audience in order to cause some sort of directed action to take place

3. In your persuasive speech, you should: Awaken a belief on the part of your listeners that what you are proposing is a good idea. Awaken a belief on the part of your listeners that what you are proposing is a good idea. Show the audience that you have a well- thought-out plan of action available. Show the audience that you have a well- thought-out plan of action available. Convince your audience that your plan of action is realistic and is the right thing to do. Convince your audience that your plan of action is realistic and is the right thing to do.

4. A persuasive speech asks your audience to “buy” a: Product Product Belief Belief Attitude Attitude Idea Idea

5. Analyzing your Audience: Age, economic status, gender, political views, religion, group size, and attitude influence the reaction to your speech Age, economic status, gender, political views, religion, group size, and attitude influence the reaction to your speech The audience’s mood could range from very positive to very negative The audience’s mood could range from very positive to very negative

6. A supportive audience is friendly and probably likes and agrees with you. A supportive audience is friendly and probably likes and agrees with you. Although you may not have to sell yourself to a supportive audience, you still need to present your material thoroughly. Although you may not have to sell yourself to a supportive audience, you still need to present your material thoroughly. Audience Categories:

7. An uncommitted audience is neutral and stands a good chance of being persuaded. An uncommitted audience is neutral and stands a good chance of being persuaded. You simply need to inform them in a thorough and interesting presentation in order to get them to make up their minds. You simply need to inform them in a thorough and interesting presentation in order to get them to make up their minds.

8. An indifferent audience is more difficult to persuade because they are apathetic toward you and your subject. They may even be a resentful, captive audience. An indifferent audience is more difficult to persuade because they are apathetic toward you and your subject. They may even be a resentful, captive audience. Your job is to show the indifferent audience how your message applies to their lives. You may have to shock them into paying attention. Your job is to show the indifferent audience how your message applies to their lives. You may have to shock them into paying attention. Be dynamic in your delivery and show the listeners that what you are “selling” is important and has a direct bearing on their personal well- being. Be dynamic in your delivery and show the listeners that what you are “selling” is important and has a direct bearing on their personal well- being.

9. An opposed audience is hostile to you, to what you are promoting, or both. An opposed audience is hostile to you, to what you are promoting, or both. Your objective should be to get a fair hearing. Your objective should be to get a fair hearing. Show that you are willing to compromise or make concessions. Show that you are willing to compromise or make concessions. Let the audience know that you know how they feel and see merit in their side. Let the audience know that you know how they feel and see merit in their side. Consider using a disclaimer that tells the listeners that you aren’t perfect and don’t consider yourself the “all-knowing expert”. Consider using a disclaimer that tells the listeners that you aren’t perfect and don’t consider yourself the “all-knowing expert”. Avoid confrontation and create a situation where there are no winners or losers. Win-win Avoid confrontation and create a situation where there are no winners or losers. Win-win

10. Appealing to your audience: Aristotle, in his book Rhetoric, stated that the persuasive powers of a speaker depend on his reasoning, the emotions that he is able to stir in his listeners, and his character. Aristotle, in his book Rhetoric, stated that the persuasive powers of a speaker depend on his reasoning, the emotions that he is able to stir in his listeners, and his character. In other words, a speaker’s success is the result of his use of logical appeal, ethical appeal, emotional appeal, and personal appeal. In other words, a speaker’s success is the result of his use of logical appeal, ethical appeal, emotional appeal, and personal appeal.

11. Logical Appeal: Present a well-organized speech that contains solid reasoning and valid evidence. Present a well-organized speech that contains solid reasoning and valid evidence. Logical appeal satisfies the analytical side of your audience and says to them, “I want this to make sense to you!” Logical appeal satisfies the analytical side of your audience and says to them, “I want this to make sense to you!” You must make the audience see how this topic is important to them because it applies to their lives. You must make the audience see how this topic is important to them because it applies to their lives.

12. Ethical Appeal: Show your audience the rightness or wrongness of situation. How is it good or bad? Show your audience the rightness or wrongness of situation. How is it good or bad? Ethical appeal emphasizes the “humanity” of your argument. It shows the listener how he should believe if he is humane. Ethical appeal emphasizes the “humanity” of your argument. It shows the listener how he should believe if he is humane.

13. Emotional Appeal: People would like to think that they make decisions based on reason. The truth is, however, that most people rely on their feelings as much-or more than-their reason. People would like to think that they make decisions based on reason. The truth is, however, that most people rely on their feelings as much-or more than-their reason. Emotional appeal aims for the heart. Emotional appeal aims for the heart. It involves striking a chord in people’s insides and exciting their feelings of love, anger, sorrow, compassion, fear, disgust, patriotism, etc. It involves striking a chord in people’s insides and exciting their feelings of love, anger, sorrow, compassion, fear, disgust, patriotism, etc. Your attitude as you deliver your words contributes to tone, which contributes to the emotional appeal. This includes both your verbal delivery and your nonverbal delivery. Your attitude as you deliver your words contributes to tone, which contributes to the emotional appeal. This includes both your verbal delivery and your nonverbal delivery.

14. Personal Appeal: Having personal appeal means that you relate to your audience, with a personal anecdote, or at least in your demeanor. Your listeners need to be able to trust you because you have their best interests at heart. Having personal appeal means that you relate to your audience, with a personal anecdote, or at least in your demeanor. Your listeners need to be able to trust you because you have their best interests at heart. People are attracted to honesty. If you are honest, you tell the truth and exhibit personal integrity, or a strong sense of right and wrong. People are attracted to honesty. If you are honest, you tell the truth and exhibit personal integrity, or a strong sense of right and wrong. Competency means capability. If you are competent, you can get the job done, have a solid work ethic, and value being prepared. Competency means capability. If you are competent, you can get the job done, have a solid work ethic, and value being prepared. Speaking with composure, in a calm, controlled manner, says to your audience that you are in charge of the situation. Speaking with composure, in a calm, controlled manner, says to your audience that you are in charge of the situation.