1. Finding the Male Tennis Stars in China Presented by Jonathan Fein

2. Overview Chinese Men vs. Women The Problem The Program Under Armour The Chinese Market The Cost

3. The Chinese Men No grand slam quarterfinal appearances No player ranked in the top 100 ATP Rankings Shao-Xuan Zeng is the highest ranked men’s player 367

4. The Chinese Women Unprecedented success 3 grand slam semifinal appearances in singles 2 grand slam doubles titles 1 Olympic gold medal in doubles The Golden Flowers: Zheng Jie (left) and Li Na (right)

5. Minor Changes The need for better teaching The need for greater freedom Still must stay true to the Chinese system Michael Chang

6. The Program A 3 month summer program 10 youth players (ages 8-10) 2 Chinese coaches (one must be fluent in English) Why Bollettieri tennis? The alumni The coaches The experience

7. Under Armour Generates over $700,000,000 in annual revenue Only 4.6% of net sales from outside the U.S. and Canada China: Population: 1,338,612,968 The “Yao Ming effect”

8. Under Armour Tennis Sponsors two players currently in the top 101 ATP Rankings

9. Impact of Trust on Brand Loyalty “Do not sacrifice long-term positioning for short-term gains” Under Armour must maintain its premium image Study the Li Ning company The Chinese Market *Consumers below 32 years of age in China

10. The Cost The academy$21,360/person Roundtrip airfare$1,364/person Miscellaneous expenses$500/person Under Armour apparel Spending money Trip to China (by UA)$5,000 Total cost (12 participants)$283,688

11. 此关必守 ! - We Must Protect this House!

12. Sports Participation in China

13. http://www.metromodemedia.com/images/Features/Issue%2036/china-flag-boy.jpg http://dawnofanewera.files.wordpress.com/2009/04/tennis-ball.jpg http://www.shamrocksoftball.org/SHAMPICS/underarmour.gif http://media.bestofmicro.com/,9-J-193447-3.jpg http://img2.menstennisforums.com/721/8622729shaoxuan.jpg http://www.topnews.in/sports/files/Zheng%20Jie%20and%20Li%20Na.jpg http://tennisworld.typepad.com/photos/uncategorized/chang.jpg http://www.facebook.com/video/?id=49137426011 http://www.dynamicmarching.com/custom/World20Globe20Transparent.png http://newsimg.bbc.co.uk/media/images/44709000/jpg/_44709248_ginepri_ap_416.jpg http://www.mosnews.com/photos/86/1086_400x300.jpg http://www.google.com/finance?q=NYSE:UA&fstype-ii http://www.wikinvest.com/stock/Under_Armour_(UA) http://seekingalpha.com/article/57048-building-brand-loyalty-in-china http://www.youtube.com/watch?v=n-KUNWb4rxM http://www.atpworldtour.com/Rankings/Singles.aspx http://www.imgacademies.com/nick-bollettieri-tennis-academy/programs-prices/ http://www.kayak.com (Beijing to Bradenton) http://irs.sagepub.com/cgi/reprint/42/4/441 Sources