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Published byBrianne Hall Modified over 9 years ago
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Air Force Saves Working Group Welcome!
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Proposed Agenda What is Air Force Saves? Assemble Action Teams Next Meeting
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What is Air Force Saves? “Social Marketing” – about changing social norms and expectations Build wealth, not _____________!
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What is AF Saves?, continued A campaign of America Saves, a program of the Consumer Federation of America Foundation (CFA) Nationwide social marketing campaign to encourage Americans to build wealth and eliminate debt
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America Saves and DoD DoD partnered with CFA through an MOU to establish Saves in the Military Services Goal is to increase financially responsible behavior among military personnel
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America Saves and DoD, continued Seeks to institutionalize financial preparedness as part of military preparedness by establishing new norms and organizational support for these norms
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America Saves and DoD, continued Desired “new norms” –No or manageable debts –Adequate savings Organizational support –Effective delivery of powerful message –Related assistance
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America Saves and DoD, continued Pilot programs established: –Army Saves (Ft Stewart, GA) –Marines Saves (Camp Lejuene, NC) –Navy Saves (Mid-Atlantic Region, Norfolk, VA)
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Air Force Saves Eglin AFB is the AFS pilot program –Global Air Force Saves AFS website & brochure (CFA) AF Savers receive newsletter & other American Saver benefits (CFA) –Local coalition and Saves program
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Timeline Plan and test Dec 04 – May 05 Beta test website May 05 Local and Global launch Jun 05
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Working Group A coalition of the incredibly enthusiastic! Military organizations Private organizations/associations Financial institutions Business organizations Interested folks who are willing to work!
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Action Teams –Motivators –Wealth Clubs –Wealth Coaches Sherry Flater, 96 ABW/HC –Financial Products –Youth/Kids Ann Lienemann, 96 SVS/SVYY
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Action Teams, continued –Marketing –Events –Launch –Test #1 (Dec), 96 CG –Test #2 (Jan) –Test #3 (Feb) –Test #4 (Mar)
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Action Teams, continued –Test #5 (Apr) –Test #6 (May) –Co-Chairs/Liaison to America Saves Chris Lawson, 96 MSS/DPF Ch Sarah Shirley, 96 ABW/HC –Executive Officer 1Lt Dawn Tanner, 46 AMXS/CCQ
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Next Working Group meeting: 1000-1115 Fri, 3 Dec 04 Family Support Center Conference Rm
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Thank you! Build Wealth, Not Debt!
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