1. Nike What is the product/products we should push? Why will this work?
Who will our target market be?
Where is the market we are trying to sell to?
When should we start our advertisements?

2. Running Shoes Current Running Shoes
Free run
Lunar
Air
Zoom
Roshe
Designing one more pair to be the figurehead of our campaign

3. Fascination Americans have become obsessed with body image
Campaign based on healthy body image
Promote being fit and be socially responsible by-
Promoting healthy over skinny
Donating to obesity and heart research

4. Target Market Americans Men and Women Ages 20-40
Up and Comers & Experiencers
Region depends on season
Whole country during spring and summer
Focus on warm areas in winter (southeast, southwest, pacific northwest)

5. When to Start Beginning Advertisements December 2014
Time to develop new shoe
Target entire country at start
New Year’s resolutions and holiday season
Spring is nearing in north (usually)