1. © 2012 IBM Corporation Introducing IBM Cognos Insight

2. © 2012 IBM Corporation 2 The Evolution of Analytics for Business Users Complex analysis Limited visualizations Great data interactivity

3. © 2012 IBM Corporation 3 The Evolution of Analytics for Business Users Complex analysis Limited visualizations Great data interactivity Limited data interactivity Pre-defined analysis Great visualizations

4. © 2012 IBM Corporation 4 The Evolution of Analytics for Business Users Complete data interactivity Comprehensive analysis Great visualizations Take action

5. © 2012 IBM Corporation 5 The Evolution of Analytics for Business Users

6. © 2012 IBM Corporation 6 The Evolution of Analytics for Business Users The only desktop product that empowers decision makers to independently take insight to action

7. © 2012 IBM Corporation 7

8. 8 ‘drag and drop’ import, create data from scratch, and enrich without complex scripting

9. © 2012 IBM Corporation 9 create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes

10. © 2012 IBM Corporation 10 Complete control over look and feel

11. © 2012 IBM Corporation 11 easily publish as a shared application to collaborate and take action

12. © 2012 IBM Corporation 12 Simple ‘drag and drop’ import, create data from scratch, and enrich without complex scripting Import and combine data without complex scripting - Local data – ‘drag and drop’ a spreadsheet or desktop file - Databases – unlock the value from corporate data sources - Existing BI reports – leverage existing trusted reports - Predictive data – to understand what is likely to occur Create new data from scratch using the write-back engine - Add or change whatever you want at a granular level - User contributed data like forecasts added by co-workers Enrich data for greater understanding - Calculated data like comparisons to identify trends - Data spreading for powerful ‘what-if’ modeling - Annotations to add comments and collaborate with others

13. © 2012 IBM Corporation 13 Create custom applications, dashboards and ‘what-if’ scenario models to optimize outcomes Slice and dice through data - Intuitive gestures to explore ‘What-if’ analysis - Define scenarios, fully understand why and optimize outcomes Automatic comparisons - Use built-in calculations and traffic lights Change data views on the fly - Customize views like groups and hierarchies Search data - Just type a word to automatically filter all associated data 60 second dashboards - Raw data to analysis and published dashboard in 60 seconds

14. © 2012 IBM Corporation 14 Complete control over the look and feel for a more compelling presentation Rich set of chart types - Create powerful visual representations Smart filters - Easily navigate using associations between related data Linked visualizations - See how a change in one item effects the big picture Complete layout control - Apply design themes for style, add widgets including Web content and scriptable action buttons

15. © 2012 IBM Corporation 15 Easily extend within the Cognos 10 family to collaborate, plan and take action Publish applications – Make your application centrally available and manage deployment Collaborate – Annotate, share, and automatically aggregate contributions Extend to other interfaces – iPad, mobile, Web, or Excel to provide the appropriate interface to any user Wired for the enterprise – Easily grow into more powerful business analytics capabilities like managed reporting, performance management, predictive analytics and more

16. © 2012 IBM Corporation 16 Analytic Agility: Start Anywhere and Go Everywhere Introducing the IBM Cognos Family server Solve individual & team problems quickly Orchestrate work & minimize cost of broader deployment Coordinate execution organization-wide through consistency & broad access to a wide range of data & functionality Small Deployment Desktop Users Workgroup Deployment Single Server plus Desktops Enterprise Deployment Distributed Architecture server Insight and information is created anywhere in the community and shared Cognos Insight Cognos Express Cognos Enterprise

17. © 2012 IBM Corporation 17 Languages Supported English Portuguese Chinese (Simplified) Chinese (Traditional) French German Italian Japanese Korean Spanish Danish Finnish Norwegian (Bokmål) Swedish Turkish Croatian Czech Hungarian Polish Romanian Russian

18. © 2012 IBM Corporation 18 Forums, Training, Examples, and more! ? !.com

19. © 2012 IBM Corporation 19 Q&A

20. © 2012 IBM Corporation 20 © Copyright IBM Corporation 2012 All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Cognos, the Cognos logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.