2.  Personal Training - At pro-evolution we specialize in providing health and fitness services - We provide both private studio and in-home personal fitness training - We also offer nutritional consultation and diet analysis

3.  At Pro-Evolution fitness & conditioning our personal trainers provide in-home training  We guarantee results through a goal oriented process at Pro- Evolution  Experienced trainers to guarantee results

4.  The past health and fitness market has been more commercial  Today we see more & more private/exclusive in home training  Also small classes in studios are also being offered

6.  Target Consumer Demographics  People over weight that can afford exclusive home training  Athletes -require special programs to enhance performance and reduce injury  Seniors - As their body changes their workout needs to be changed to maximize benefits and reduce injuries  Just anyone who would like to live a healthier lifestyle

7.  Studio is rented for $ 25/per hour  The studio is fully equipped with the training material needed  Some clients get trained from their home studios, so the expense there would be gas money to drive there

8.  Welcome letters - all clients who sign up will receive a personal letter  Social Events - we plan on holding a neighborhood fun day and Barbeque  Prizes/Awards - we are going to offer prizes for clients are who are working hard for improvements, and awards for The Most Weight Loss, The Most Muscle Gained, etc

9.  Direct marketing - We plan on using all the social media channels( YouTube, Facebook, Twitter etc) to bring more awareness to our service  Marketing Programs - We plan on holding a free healthy eating seminar at the local fitness center or gym and there we will hand out business cards and flyer's - We are also going to give away gift certificates because they are a great way for our clients to introduce our service to their friends and family

10.  We plan in having active Facebook, YouTube, and Twitter pages where we can upload short videos of how the session usually goes  We plan on giving away 15 sessions free of charge; the first 15 people who sign up to anyone of our social media channels will receive one free session  Our facebook page will be designed for our clients or visitors to post their thoughts of how the session was for them

11.  Pricing -$60 per person/ private 1 on 1 -$25 per person/ group session ( max 3 people per group)  Competition prices -$45 per person/ single session -$30 per person/ group session ( max 2 people per group)  Cancellation Policies - 24 hours cancellation notice is required, if the client would like to reschedule we will do our best to accommodate their request - 1 cancellation is allowed per customer without charge. Any cancellation after that will result in chare for a session - Sessions will be cancelled if clients are more than 15mins late

12. Years 12345 Projected Clients 1012141618 Rent expense $6,000.00 $6000$9000$9600$1200 Phone expense $100 Marketing Expense $75 $50 $75 Hourly Rate $60.00 Revenue $21,120.00$25,200.00$38,400.00$48,240.00$57,120.00 Projected Profit $14,945.00$19,025.00$29,250.00$39,090.00$44,995.00 5 Year Pro-Evolution Forecast

13.  First Year Goals - Sign one new clients every month  Additional year goals - Our goals are to have our clients show their family and friends results - Another goal we have is to retain clients as well as add new ones  Measures of success/failure - We measure success by how many clients we sign and maintain - Success is also measured by clients feeling great and looking great - We measure failure by not getting clients to sign and unsatisfied clients