2. The Agency in 2015 ? Quo Vadis ?

3. To answer that question we need to ask another question What challenges will we be facing in 43 months time ?

4. 2015 WorldMarketingClientsStaff

5. 2015 World Marketing ClientsStaff More digital Increasing use of social media More pressure Fewer people doing more work More legislation Green will be increasingly important

6. 2015 World Marketing ClientsStaff Customer-centricity Data utilisation Marketing direct Integrated marketing ATL agencies will continue to move into our space

7. 2015 World Marketing ClientsStaff Continue to shoot from the hip... less long term planning Results\ROI will become more important More demanding... better results, faster turnaround, lower costs Looking for partnerships\relationships

8. 2015 World Marketing ClientsStaff More Generation Y Need better people They will be hard to find

9. So what are some of the requirements for the future ?

10. 5P’s PositioningPartnershipsPerformancePeoplePayment

11. 5P’s PositioningPartnershipsPerformancePeoplePayment NEW Direct Marketing Marketing Direct Integrated Marketing

12. 5P’s PositioningPartnershipsPerformancePeoplePayment With ATL agencies With clients Co-creation Systems integration

13. 5P’s PositioningPartnershipsPerformancePeoplePayment Deliver more to clients Ask more from staff Give more to staff

14. 5P’s PositioningPartnershipsPerformancePeoplePayment Compliance officers Some-one’s job is green Social media experts Training Changing ratio between Devs & Creatives

15. 5P’s PositioningPartnershipsPerformancePeoplePayment More retainer based business Performance based bonuses

16. QualityTime The Challenge Cost

17. Thank You