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Published byCaitlin Watkins Modified over 9 years ago
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Top 50 Goal FY 11 in Review Latin America and East Asia Al DeCarvalho v2
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Top Accounts FY 11 vs. FY 10 AccountFY 10FY 11$ Variance% Variance Globis University$208,788$240,633$31,84513% IPADE*$116,010$100,347-$15,663-13% FGV/EAESP*$100,879$99,443-$1,436-1% IAE*$96,273$93,748-$2,525-3% INALDE$90,095$236,781$146,68663% INCAE$73,236$104,493$31,25730% ESE & UniAndes$46,179$60,238$14,05923% Insper$52,772$36,021-$16,752-32% Totals$784.232$971,703$187,47123% *FY10 usage year factor
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OPPORTUNITIES Expansion Plans are in Executive Education Programs at 3 to 1 rate Increase usage/adoption of eproducts by site license customers in MBA…they MUST realize the value/benefit of a site license in order to renew next year Globis University returned to a growth mode…MBA and Exec Ed programs are expanding..school is very profitable. Be their friend
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CHALLENGES Cases is the only translated product line Limited number of regional cases in major disciplines: entrepreneurship; HR; finance; etc. Local faculty is starting to write their own—competition. Technical challenges delivering simulations in FY11…getting those disenchanted faculty back to adopting our simulations. Spreadsheet reporting for site license customers…painful for everyone/not efficient/risky
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WHAT’S WORKING WhatWhere/How/Why Don’t try to sell products— relationship based All schools. Develop relationships/gain their trust. Show interest/be genuine Developing relationship with Dean/Directors to transition to site license INCAE; ESE; UTH and IDE—now top accounts Marketing Brief Cases; PCL Seminars; Webinars for Simulations all popular Dozens of faculty attended PCL in the USA. Two seminars scheduled for Latin American in FY12
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What’s Not Working Insper – case method schools will not always be our best customer Internal developed cases; Darden; Pride? Mass emailsAsia and Latin America/ tight anti-spam by schools…faculty hard to reach… eProduct manual set upNo self serve function for enterprise customers on the site
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…a good approach…
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