1. Chapter 1 Living in a Media World

2. What is Communication?
Communication is how we socially interact at a number of levels through messages.

3. Types of Communication
Intrapersonal Communication: Communication you have with yourself
Interpersonal Communication: Communication between two people
Group Communication: Communication where one person is communicating with an audience of two or more people
Mass Communication

4. What is Mass Communication?
When an individual or institution uses technology:
To send messages
To a large, mixed audience, most of whose members are not known to the sender.

5. Players in the Mass Communication Process
Sender The corporation or individual responsible for the message being sent.
Message The content being transmitted by the sender to the receiver.
Channel The medium used to transmit the message.
Receiver The audience for the mass communication message.

6. Mass Communication Models
Transmission Model (SMCR) A dated model useful for identifying players in the mass communication process.
Ritual Model Media use is an interactive ritual by audience members. Looks at how and why audiences consume messages.

7. Mass Communication Models
Publicity Model Looks at how media attention makes a person, concept, or thing important.
Reception Model Looks at how audience members derive and create meaning out of media content.

8. Evolution of the Media World
AD: Pre-mass media communication networks
1450s: Development of movable type, printing
1814: Steam-powered printing press
1844: First U.S. telegraph line
1866: First trans-Atlantic telegraph line

9. Evolution of the Media World
1880s: Invention of the gramophone
Late 1800s: Development of radio
1890s: Development of motion pictures
1939: First television broadcasts
1990s: Internet becomes a channel of mass communication

10. Media Literacy Audience members’ understanding of:
The media industry’s operation
The messages delivered by the media
The roles media play in society
How audience members respond to these media and their messages

11. Basic Dimensions of Media Literacy
Cognitive Dimension Ability to intellectually process information communicated by the media.
Emotional Dimension Understanding the feelings created by media messages.

12. Basic Dimensions of Media Literacy
Aesthetic Dimension Interpreting media content from an artistic or critical point of view.
Moral Dimension Understanding the values of the medium or the message.

13. Seven Truths “They” Don’t Want You To Know About the Media
Truth One: The media are essential components of our lives.
Truth Two: There are no mainstream media (MSM).
Truth Three: Everything from the margin moves to the center.
Truth Four: Nothing’s new: Everything that happened in the past will happen again.

14. Seven Truths “They” Don’t Want You To Know About the Media
Truth Five: New media are always scary.
Truth Six: Activism and analysis are not the same thing.
Truth Seven: There is no “they.”