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Published byPatrick Harrell Modified over 9 years ago
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TV Production Studio Style: What is Mass Media
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Goals for the Unit Describe the components to mass media Understand and teach about the main roles within a studio Know the complexities of various pieces of equipment and accessories Gain professional experience on camera
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Goals for the Unit Determine what is newsworthy Journalistic writing style Run and be a part of a news broadcast
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Which do you think is a better source of information Group up, and write down a list of bullet points to debate in class.
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Mass Media Mass Media: Mass media is the transmission of a message by a sender to a receiver through a decoder. 5 Key Parts
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5 Parts of Mass Media Message: Information or content Sender: Person who sends the message (duh) Transmitter: Device that encodes the message Receiver: Device that decodes the message Destination: Simultaneously reaches a large group
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5 Parts of Mass Media What can we consider “feedback”? Message
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The Goal Mass media aims to reach the largest possible audience with same message at the same time. It’s goal is almost always informative
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So... Are the following forms of mass media? A SMS message A phone call A breaking news story A video game A Facebook post An announcement at a sporting event State of the Union Address Iron Man 3
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7 Types of Mass Media Print Recordings Cinema Radio Television Internet Mobile Phones
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Not to confuse but... The organizations that control these outlets are also referred to as the Mass Media. It’s wise to always question where your media comes from
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Now, a Challenge Doubt how the media has affected you? Let’s look at advertising as a way to see how we’ve grown accustomed to the use of media in our everyday lives
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How many do you know?
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How bout these...
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...and these
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Who Owns the Media 6 Major corporations Own/control Television Networks Cable channels Movie Studios Newspapers Publishing Houses Websites Record Labels
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Ownership
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Consolidation
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By the Numbers
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Television What does this mean for the television you watch? Think about $$$ Advertising.
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News
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How could news be slanted towards a specific audience? What could some of those audiences be?
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Radio
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Movies
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Recap Mass Media? Name the 7 types Who are the “Big Six” How can news be viewed as biased?
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