1. COMMUNICATION THEMES AND GUIDELINES FOR REPOSITIONING FAMILY PLANNING AS BIRTH SPACING

2. Communication Objectives Reposition family planning as birth spacing Promote the benefits of birth spacing for the health of the mother and child and over all family well being Raise awareness of the health risk associated with too early and too late pregnancies Remove misconceptions and improve knowledge about contraceptives Increase awareness of sources of service delivery

3. REPOSITIONING STATEMENT/TAGLINE

4. Primary Target Audience: Married Women of Reproductive Age (MWRA) & HUSBANDS Communication Medium: Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)

5. Primary Target Audience: MWRA & HUSBANDS Communication Medium: Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)

6. Primary Target Audience: MWRA & Husbands Communication Medium: Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)

7. Primary Target Audience: Husbands Communication Medium:Influencers, Service Providers, Community Meetings, Mass Media (TV, Radio, Billboards etc)

8. Primary Target Audience: MWRA, Husbands, Influencers Communication Medium: Influencers (Mothers-in-law, Clergy), Service Providers, Community Mobilizers, Mass Media( TV, Radio, Billboards etc)

9. Primary Target Audience: MWRA, HUSBANDS (Non-users) Communication Medium:Service Providers, Community Mobilizers, Influencers Mass Media (TV, Radio, Billboards etc)

10. Communication Medium:Service Providers, Community Mobilizers, Mass Media (TV, Radio, Billboard etc) Primary Target Audience: MWRA & HUSBANDS (Current users of pills & non-users)

11. Primary Target Audience: MWRA & HUSBANDS(Current users of injectables and non- users) Communication Medium:Service Providers, Community Mobilizers, Mass Media(TV, Radio, Billboard etc)

12. Primary Target Audience: MWRA & HUSBANDS (Current users and non-users) Communication Medium: Service Providers, Community Mobilizers

13. Primary Target Audience: MWRA & HUSBANDS (Current users of IUCD and non-users)

14. Primary Target Audience: MWRA & HUSBANDS (Current users and non-users) Communication Medium:Influencers (Clergy), Service Providers, Community Mobilizers, Mass Media (TV, Radio,Billboards etc)

15. Communication Medium:Sales Promotion Officers, Community Mobilizers Trainings, Mass Media (TV, Radio,Billboard etc) Primary Target Audience: Health Providers, Influencers

16. Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers Primary Target Audience: Health Providers/Clients

17. Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers Primary Target Audience: Health Providers/Clients

18. Communication Medium: Sales Promotion Officers, Trainings, Community Mobilizers, Health Providers Primary Target Audience : Health Provider, MWRA, Husbands

19. Primary Target Audience: MWRA, Husbands, Influencers Communication Medium:Influencers (Mothers-in-law, Clergy), Service Providers, Trainings, Community Mobilizers, Mass Media ( TV, Radio, Billboards etc)

20. Thank you