1. Cumulus has 307,000 listeners in Central Arkansas

2. “Triggering Events” Stimulate Need But Whose Business Gets Chosen? The Brand. The One That Is Already Known “Known” Or Waiting To Be Found? Are You Known Before You’re Needed? If you could boil all of marketing science [down] to one simple principle, this is it: When a need arises, 80% of consumers pick a brand that already they’re familiar with. You need to be KNOWN!

3. Radio Will Get You Known Radio is the most cost-efficient media available. This allows you to brand consistently throughout the year. We reach more consumers than the average network affiliate and several times more than local papers and local cable. Our radio audiences are loyal and habitual. This enables us to deliver unparalleled frequency. Audio commercials work better. They are uniquely ‘intrusive’ and get noticed. They can brand with emotion, educate, or entertain. The smallest business in town can sound like the biggest company in its field. CONSISTENCYREACHFREQUENCYCREATIVE

4. The Value Of Being Known Among Our Listener Communities The Central Arkansas community of loyal listeners is 307,000 persons strong Would you like to win a large portion of our audience? If you’re a known brand among this community, it is very likely that you will. That’s the Power of Radio. We’ll use our branding expertise to show you how to cost- effectively make your business the brand that is top of mind.

5. To Turn On Your Marketing Power: Business Office: Cumulus Media 700 Wellington Hills Road Little Rock, AR 72212 Wally Waller Certified Branding Consultant Wally.Waller@cumulus.com 501-401-0349 fax 501-231-8132 mobile

6. You on You ____________________ ____________________ You on Them _____________________ _____________________ Them on Them _____________________ _____________________ _____________________ _____________________ Them on You _____________________ _____________________ _____________________ _____________________ Target Markets Gender Age M or F 18+ 21-39 40 plus Geography Ethnic AR WLR NLR CA B W H O Life style targets _________________________ Service and or products offerings or talking points mentioned __________________ ________________ What makes you different? __________________ ________________ Current Activities and Monthly budgets Billboard __________ TV _______________ Cable _____________ Radio_____________ Direct mail_________ Outdoor___________ SEO______________ Social Media _______ Other Digital________ Earned Media_______ Signage ___________ Competitors _____________________________________________________ Notes Targets: : 1.STD, Paternity and custody drug testing: hair and Urine Power 92 2. Health and Wellness : Vitamin Panel and Food sensitivity and B12 Shots. Middle Aged women ( B98 and Alice) 3. Drug Testing B2B (KARN) Any Lab Test Now anylabtestnow.com