1. Microsoft IT Academy Summer Conference - WA August 8-10 Jocelyn Paul Microsoft Learning Microsoft IT Academy Program

2. Key messages: The Microsoft IT Academy provides students with the future ready technology skills they need to be successful in college and a career. Skills that enable them to collaborate, communicate, and be critical thinkers, innovators, problem solvers and citizens of a global economy. Getting the Message Across Marketing MS IT Academy

3. Suggested Marketing Objectives Raise Awareness – Students Why enroll in an IT Academy Class? – Faculty What does ITA mean for their professional development – Parents What are the benefits to my student?

4. Marketing IT Academy Marketing Collateral You can download and print posters, brochures, and resources for your classrooms, labs, and hallways; add relevant Web banners to your website

5. MS ITA Marketing Best Practices Students: – “Get Certified” Posters around the school. – “Congratulations” announcements as students certify – “Wall of Fame” with copies of the certification awards Faculty – Small group coffees around different professional development opportunities – When a student certifies, all their teachers are reminded to congratulate them – Faculty expert with quarterly “Did You Know” communication to staff about things they could be learning and doing with MS ITA resources. Parents – Flyer to the PTA with announcement of MS IT Academy status and curriculum availability – Parents night with hands on demonstrations and Q&A from students – Phone calls home to every student’s parent when they successfully pass a certification exam

6. Microsoft IT Academy Program Member logo The Microsoft IT Academy Program Member logo gives institutions the instant recognition and credibility of Microsoft for their technology education offerings. Before using the Microsoft IT Academy Program Member logo, member institutions must complete and submit the Microsoft IT Academy Program Member Logo License Agreement.

7. What on Websites Yes: – Logos – Borrow wording (member site, MCP, MOS sites) – Student data files NO – Curriculum – CCI Courseware – Lessons – Books – Instructor Resources If password protected curriculum is OK

8. Promoting Students What is your district policy? – Opt out/ opt in? Double check with legal/risk management OSPI doesn’t have a policy

9. Q&A

10. Thank you!